SANTA MONICA, CA – The explosive popularity of ChatGPT, a chatbot powered by generative artificial intelligence, has ignited interest in what the technology can do. For media buyers, a different form of AI known as machine learning is helping to pull audience insights from ever-growing troves of data. Computer programs that get smarter helps “to find the metadata inside of our [...]

We were thrilled by the participation and enthusiasm for our our annual Retreat in Santa Monica last month. This video highlight reel captures some of our very special engagement and energy. Much more to be shared via our video series of 40 segments which we will continue to publish into the new year. Next Stop San Juan We are delighted to head back [...]

LONDON, UK — The TV industry will in a hybrid world for many years to come, where the worlds of traditional linear TV and streaming converge, and the opportunity lies in reaching audiences instead of demographics. That is the vie according to James Rooke, President, Comcast Advertising. But, to get there, Rooke thinks the TV business needs to embrace change and compete [...]

LONDON, UK — Use of clean room software, allowing companies to combine customer data sets without privacy implications, isn’t exclusive to the US. UK media owners and brands have also been adopting the approach for TV ads, and InfoSum has been one of the key companies behind the trend. Speaking to me at The Future Of Television Advertising Global conference, Lauren Wetzel, Chief [...]

SANTA MONICA, CA – Advertisers are seeking to reach viewers who have shifted their time spent with media away from live linear television to streaming video on connected devices such as smart TVs. They face hurdles in using the same media-buying tools for television that they use for digital advertising. “As media markets -- particularly digital media markets -- scale, we [...]

Big tech platforms may have an arsenal of advertising tools at their disposal - but the evolving TV pathway has something unique up its sleeve. That is according to Travis Scoles, SVP, Advanced Advertising, Paramount. In this video interview with Beet.TV, Scholes opens up on the evolution of connected TV advertising's capabilities. Transparency as a Competitive Advantage When asked about the big tech platforms, [...]

LONDON, UK -- The man once described as “Madison Avenue’s de facto chief economist” thinks 2024 will be an okay year for ad spend, even without the contribution from US elections. In 2023, Brian Wieser formed his own Madison and Wall advisory service after stints as a research analyst at Pivotal and global president at GroupM. He sees advertisers moving budget out [...]

LONDON, UK -- Global ecommerce giant Rakuten s going into 2024 planning to take its new connected TV advertising solution into new countries. In October 2023, Rakuten Advertising launched CTVision+, a portfolio of inventory from European CTV providers, aiming to make it a single gateway for global ad buyers to buy ads across a fragmented market. While the service launched initially in [...]

LONDON, UK -- In a world that seems to be speeding up, can TV operators make every second count? James Wilhite, VP of Product, Publica, thinks they should start measuring their TV ad sales success by the second. In this video interview with Beet.TV, Wilhite explains why. Understanding the importance of revenue per second With the rise of streaming, publishers now have the ability [...]

SANTA MONICA, CA -- The question of what constitutes a quality video advertising environment is one that always stirs strong opinions. Together, the FreeWheel Council for Premium Video and the Video Advertising Bureau (VAB) are attempting to clear up the matter. In November 2023, they unveiled a new "checklist" which helps buyers buy premium TV advertising in a multiscreen world. In this video [...]

LONDON, UK -- Getting your taxonomy metadata in order may not sound like the sexiest topic in media - but it does have the potential to significantly improve results. In this video interview with Beet.TV, Lori Goode, Chief Marketing Officer at Index Exchange, says the quality of some content taxonomies (metadata for describing shows and the inventory around them) is "holding [...]

LONDON, UK — British TV network Channel 4 is right in the middle of its Future4 strategy, which targets getting 30% of revenue from digital sources by 2025. The company was an early mover toward programmatic TV ad sales via its BVOD platform. And it has got closer to the retail media economy. Next up, Channel 4 wants to launch into [...]

SANTA MONICA, CA – Programmatic advertising has been criticized for not giving marketers enough information about where their advertisements appear. Some of those concerns have been carried over into connected television, where the profusion of CTV apps is reminiscent of the early days of mobile app stores. But there are reasons for optimism about CTV quality. “There's a misconception out there [...]

The growth in viewership on connected devices such as mobile phones and smart TVs has spurred demand for audience measurement among a bigger variety of media channels, including digital platforms that generate signals of how they’re used. The shift in consumer behavior is occurring as people seek more control over how their personally identifiable information (PII) is used, resulting in [...]

LONDON, UK — European broadcasters have been slower to adopt programmatic TV ad sales because they're healthier linear businesses provided less of a motivator. But those broadcasters are overcoming traditional resistance to the digital ad trading technology, as more embrace connected TV advertising opportunities. That's the view according to Ana Camara, Senior Director, Global Investment, at WPP's GroupM. Speaking with me for Beet.TV, [...]

LONDON, UK — As we head into 2024, for many, flat is the new up, as several forecasts paint a picture of ad growth stagnation. For Justin Lebbon, Director, Adwanted Events, TV is attempting to make a transition from linear to digital. In this interview, Lebbon wrapped-up the key The Future Of Television Advertising conference he organized every year. Speaking to me as [...]

Ecommerce operations are sitting on a huge quantity of first-party data that can be leveraged in retail media network advertising. But they are going to need AI to help them apply that data. That is according to Michelle Weiskittel, Head of Media, Creative & Operations, Albertsons Media Collective. A New Era in Retail Media Albertsons Media Collective is the advertising operation of the Albertsons [...]

SANTA MONICA, CA – Retailers that sell advertising offer brands another way to reach consumers as they shop online and in stores. These retail media networks not only can help to drive sales, but also to raise awareness for a broader range of products and services. “You've also got some of the media networks that are moving into CTV and making [...]

Nielsen's ONE platform for measuring cross-screen audience consumption may be moving the measurement company's capabilities forward - but there are some kinds of measurement the company isn't ready to jettison just yet. Nielsen launched ONE in January and it is currently in beta. Molly Poppie, Global Head of Product & Strategy, Nielsen, explains the state of the platform and what comes next [...]

Disney next month for the first time will host its yearly Global Tech & Data Showcase as a live event at CES, the hugely attended consumer electronics exhibition in Las Vegas. The entertainment giant will highlight its abilities to help advertisers of all sizes to automate their media buying and to reach audience across multiple touchpoints. “We're going to unveil solutions [...]