BOSTON -- The cable network A&E is expanding its creation of Apps for various shows, embracing a paid model for the History Channel's Civil War App and a free model for "Army Wives." We spoke with Nathan Potter, VP of Digital at A&E Networks, last week at the Brightcove global customer conference.  A&E is a customer of Brightcove. The Army Wives [...]

Micosoft's recent acquisition of Skype is emblematic of a global move to live video chat, says Janine Yoon, VP at San Francisco-based TokBox, provider of a free video chat API for publishers. The program allows as many as  20 participants to appear in a screen at one time. Soon, video chats will be recorded for later use, Yoon told Beet.TV in this [...]

BOSTON - 5Min, the video syndication company which was purchased by Aol last year, is finding a growing business in distributing branded content on cost-per-video (CPV) viewed basis, says SVP Richard Bloom in this interview with Beet.TV. Since the Aol acquisition, the business of placing advertiser-created content is skyrocketing, Bloom says. We spoke with him at the Brightcove global customer conference in [...]

Brightcove, the Boston-based online video platform, which last week announced a big initiative around App creation and management, is putting a big emphasis on social tools, says Bob Mason, co-founder and CTO in this interview with Beet.TV. We spoke with him at the Brightcove global customer conference in Boston last week. Disclosure:  This segment was produced as part of sponsorship by Brightcove.

While livestreaming events on YouTube is a relatively recent development, the platform is providing value to brands by delivering "access" to viewers.  The live programming and its on-demand component provide both views and "deep engagement," says Dana Vetter, Music Manager at YouTube. Disclosure: This video is published as part of series of thought-leadership interviews produced by Beet.TV in association with Digitas, in [...]

Deja, a new start-up which allows iPad users to create view preferred video topics in a very cool display, launched last week at TechCrunch Disrupt in New York. In his review, TechCrunch's Jason Kincaid coins the App as a sort of Flipboard for video. The Israeli-based company launched at Disrupt where we spoke with co-founder Avner Shilo. Shilo is a former executive [...]

On the heels of LinkedIn's IPO, Groupon has been pegged as the next online-technology IPO, and that's because the sort of group-buying deals that it pioneered are red-hot. The deals market has been valued at $1.25 billion and that's why Groupon is facing competition from smaller plays like HomeRun, as well as from the giants like Facebook, Google and Amazon. Here [...]

BOSTON -- The television doesn't need additional fragmentation, but a simple platform to deliver IPTV via Apps, says Sam Chang, GM of Innovation and Development for LG. He advocates an open source web technology which works with Google Chrome and Apple's Safari.  LG has a partnership with the big online video platform company Brightcove to deliver video to LG television sets.  We spoke [...]

After years of development, with successes and failures, "Internet video is finally working," says Jim Lanzone, president of CBS Interactive, in this interview with Beet.TV. Counter conventional wisdom, online video is not cannibalizing television consumption but helping to drive it, he says. We spoke with him at the CBS Interactive studios in San Francisco.   Lanzone joined CBS earlier this when the video [...]

Recent weather events in the United States have driven video consumption on Weather.com in a big way, says Samantha Shoemaker, Online Video Product Manager. She says that the company's App is the most popular for the iPhone and iPad.  More on the company's popular Apps can be read in this story from today's USA Today. She says that increased consumption has also risen [...]

In addition to connecting with a valued audience with live programming, the process of creating daily Webcasts is valuable to the news organization, explains Kevin Delaney, Managing Editor of the WSJ.com. Delaney was a panelist in session about online video journalism which I moderated earlier this month at Streaming Media East in New York. In this segment, he explains how live programming [...]

Rexly, a new data-driven recommendation engine for iTunes, will soon organize music from other music platforms including Spotify and Pandora, and will next provide video recommendations from Hulu, says CEO and co-founder Joel Resnicow in this interview with Beet.TV. The San Francisco-based start-up launched at TechCrunch Disrupt earlier this week.  That's where we interviewed him. Andy Plesser

A free App for the iPhone, which allows users to report and share local news developments, called Meporter launched on Tuesday in New York at the TechCrunch Disrupt conference. The Washington, DC-start up has launched with several commercial sponsors including Forbes, says founder Andy Leff in this interview with Beet.TV. Here's how Leff describes the arrangement with Forbes: "Forbes wants people out on [...]

BOSTON -- The Gannett Company, the nation's biggest newspaper company, is increasing video consumption with a new, large and prominent video player. Many of the chain's websites for its 82 newspapers and 20 local stations feature the new video player on the home page. Since the redesign was implemented recently, the company has seen increases of video views of 700 percent [...]

NEW YORK - (FROM 5/11) Searching for local information makes up 20 percent of Google queries, says Marissa Mayer, VP for Location and Local Services, in this interview with Beet.TV. She speaks about the growth of Google maps, the opportunities to advertise locally with Google and the company's location-based services. We spoke with her immediately after her on-stage dialogue with Michael Arrington [...]

SeatGeek, the New York-based marketplace for premium tickets for sporting and entertainment events, is driving revenue for big publishers including Yahoo, The Wall Street Journal, The Daily News and others, says co-founder Russell D'Souza. Recently the company took an investment from Ashton Kutcher, who is playing an increasingly visible role as an early tech investor, as Jenna Wortham reports today in [...]

BOSTON --  5Min, the AOL unit which syndicates a range of lifestyle and informational videos to publishers who use a proprietary 5Min player on their pages, will soon provide its inventory of videos to publishers who use the Brightcove player. This is an effective way for publishers to obtain increase inventory and revenue while keeping the control, and analytics of their [...]

An innovator who in mid-nineties played a central role in development tool ColdFusion and the Flash platform when he was CTO of Macromedia, Jeremy Allaire sees the evolution of digital rich media to a cloud-based environment.  He calls current developments the "re-architecture of the Web." Allaire is CEO of Brightcove, the big online video platform company which announced yesterday a major expansion [...]

Although many marketers seek the viral hits, it's not easy.  Success can come from extraordinary creative like the Old Spice campaign, but most from strategic partnerships, says YouTube's Dana Vetter in this interview with Beet.TV As an example of successful brand association, she cites American Express and the Tribecca Film Festival and the collaboration with American Express with the Vevo for [...]

With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities, so brands are feverishly working to find ways to bring ecommerce to tablets. There are other ways to succeed with [...]