On the heels of LinkedIn's IPO, Groupon has been pegged as the next online-technology IPO, and that's because the sort of group-buying deals that it pioneered are red-hot.

The deals market has been valued at $1.25 billion and that's why Groupon is facing competition from smaller plays like HomeRun, as well as from the giants like Facebook, Google and Amazon. Here are tips for brands large and small who want to get it on the group-buying action in this week's New Media Minute.

-Daisy Whitney