With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy.
A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities, so brands are feverishly working to find ways to bring ecommerce to tablets.
There are other ways to succeed with tablets too, and WPP's strategist Andrew Solmssen shares them in this week's New Media Minute.
– Daisy Whitney
Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her posts regularly. AP