Break Media, the big Los Angeles-based creator of humor programming for young men, is  producing programming for woman, with two shows in the works, says Jonathan Small, editorial chief for the network. Small was in New York today to pitch branded programming sponsorships to marketers at the Digitas NewFront conference. We spoke with him about the opportunity around branded content and programming [...]

The International Academy of Web Television (IAWTV), a national association of video creators, has announced its first awards program for excellence in over twenty categories. Today, we interviewed the organization's chairman Paul Kontonis about the new awards program, which will take place in Las Vegas during CES on January 12th. We spoke today at the Digitas NewFront conference. Kontonis is VP, Group [...]

ABC is the only television network with an App for episodes for the iPad.  Since the launch, the App has been downloaded two million times and 28 million episodes have been streamed, says Albert Cheng, EVP for Digital Disney/ABC Television. We spoke with him earlier this week about tablet consumption, "TV Everywhere" and the expanding opportunities for digital video. Beet.TV interviewed him [...]

The conventional means of charging for online video at a cost per thousand impressions (CPM) for video ads is quickly changing. By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers will only pay for ads which are somehow opted-in or interacted with, says Baljeet Singh, Product Manager on YouTube Monetization, in this interview [...]

With the launch of the Heidi Klum site and video series, Aol is not creating a new "show" per se, but a branded "experience," says Jeff Levick, President of  Global Advertising and Strategy, as he explains in this interview with Beet.TV. He explains that the role of brand integration into these "experiences" need to be authentic to work. This video is part [...]

As part of the New York Times new paid subscription program, the paper is seeking greater "engagement" with readers, says Denise Warren, General Manager of the NYTimes.com in this interview with Beet.TV. The Times introduced its own recommendation engine in March, a system to present related stories to readers. Warren tells Beet.TV that the engine generated 6 million clicks and [...]

Digital consumption is growing at the Wall Street Journal Network, where some 200,000 subscriptions to mobile Apps, tablets and eReaders have been sold, according the General Manager Alisa Bowen. This number is in addition to the million-plus subscribers to the digital edition of the Wall Street Journal. Bowen says in this interview with Beet.TV that consumption of news on tablets is twice [...]

Yahoo has 26 Web original programs, and claims the most traffic for nine out of the top ten Web's original shows.   According to Yahoo Studios chief Anna Robertson, Yahoo is planning a "dramatic expansion" of programming which will include scripted shows, she tells Beet.TV in this exclusive interview. The company's most recent launch is a daily show called "Trending Now." We spoke with [...]

Adap.tv, the enormous online video ad marketplace, reports that the amount that advertisers pay for one thousand impressions (CMP) have risen an extraordinary 125 percent for premium content, year over year, says Amir Ashkenazi, CEO, in this interview with Beet.TV. He says that while lower-end videos haven't risen as sharply, the average increase for all videos on his company's network is [...]

PALO ALTO, Calif -- In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the "Facebook Studio."  For an overview on advertising opportunities on Facebook and the "Studio," Beet.TV visited the Facebook headquarters in Palo Alto for this talk with Jennifer Kattula, head of Agency Marketing. This video is part of a series of [...]

With its origins in a dedicated terminal as a wire service, later expanded into a broad offering of text stories on the web, Bloomberg.com has become a multimedia financial and general news site with its redesign introduced a few weeks ago. The site prominently features video and photos on the very top of the page.   We spoke with Kevin Krim, the global [...]

AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its "button" on 27 percent of the world's display inventory, says founder and CEO Scott Kurnit in this interview with Beet.TV. In addition to display ads, the platform will allows users to save video ads, Kurnit says. The company will [...]

Rebecca Paoletti, who was Yahoo's head of video for North America, is readying a major young men's video site and content distribution play. The unnamed site is being developed by Legion Enterprises, the New York-based company best known for developing the Major League Gaming site, which had revenue of $20 million last year. Paoletti is Chief Product Officer at the company. Code-named [...]

The leading online video ad network*, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief Media Officer of Tremor in this interview with Beet.TV. The Value of Cost Per Engagement Krebs says the most significant value of the medium is delivering ads with which users interact.  He says that when users "physically [...]

Synacor, a Buffalo-based company which manages the portals of 45 cable and telcos in the United States, is integrating programming metadata to make video search more comprehensive, says Ron Frankel, CEO of Synacor.  Frankel says that while Google and Clicker provide search around online video offerings, his company integrates metadata from content providers to more deeply search television fare. The company is [...]

My Movie Pitch is a program to solicit movie ideas in a sixty-second pitch, launched in conjunction with the Tribeca Film Festival in a program by  American Express.  The initiative got thousands of submissions, says Atit Shah Digitas VP, Group Creative Director, in this interview with Beet.TV. Digitas created the online program for American Express. This video was created by Beet.TV as [...]

While online video is effective in building brand awareness and "upper funnel activity," the big value is as a "vast bed for testing" television advertising, says Donnie Williams, Chief Digital Officer at Horizon Media, the biggest independent media buying shop. He also speaks about the opportunities and limitations of video ad networks. Williams will be speaking at the Elevate conference this Tuesday [...]

TubeMogul, the San Francisco-based company known for providing video analytics to publishers, recently launched a demand side platform for advertisers to buy online video inventory in real time.  David Burch, says that the new platform is the "first DSP for online video advertising" and it has quickly taken off. The platform now offers publishers the opportunity to bid on 5 billion [...]

The iPad has "truly become the fourth screen," says Daniel Heaf, Digital Director of the BBC Worldwide, in this interview with Beet.TV. He says that session time on the device matches the time spent with traditional media such as periodicals and television. He says the BBC has had over 10 million Apps downloaded worldwide for the iPad and other devices. This includes [...]

Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future pricing, says Mary Shirley, VP of Digital Activation in this interview with Beet.TV. In making online video more efficient for clients, including Geico, Horizon is using a number of measurement tools, she explains. The alliance with Adap.tv was announced [...]