Measuring brand-lift in real-time around online video advertising is an essential tool for brands, says Sean O'Neal, president of Vizu, the San Francisco-based analytics firm, in this interview with Beet.TV. Vizu works with a number of video advertising solution providers. Today, it announced that its real-time solution has been integrated into the Adap.tv marketplace. O'Neal was a participant in Tuesday's Beet.TV Summit [...]

MONACO - One of the profound impacts of the Arab Spring has been the transformation of the Internet from an entertainment medium to an essential information source, says Rich Riley, SVP/MD of EMEA for Yahoo! With its acquisition of the big Arabic language portal Maktoob, Yahoo! has the largest footprint in the Arab speaking world. Riley calls the Middle East one [...]

NBC-owned iVillage has steadily grown the frequency and amount of video on its site and plans to expand in 2012 with even more video programs. Kelly Wallace, the site's head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises. Look for more of that in the year ahead, with more details [...]

MONACO- With premium programming, affiliated content creators and broad distribution across multiple devices, AOL Video chief Ran Harnevo refers to his company as the "next generation television network." We spoke with him last week at the Monaco Media Forum where he was a speaker. The emergence of "new networks" by content creators and portals has been very much the topic of conversation [...]

MONACO - Adap.tv has become an enormous electronic marketplace for online video advertising, with the participation of the top 15 video ad networks, 14 of the top 15 ad agencies and all of the DSP's, says Amir Ashkenazi, founder and CEO, in this interview. Ashkenazi says that video is a "cross-platform phenomenon" and referenced his company's recent industry survey. We spoke last [...]

MONACO - Fanhattan, a new digital director for video programming, has launched on the iPhone, the company announced today. Last week at the Monaco Media Forum, we spoke with CEO Gilles BianRosa about the company's efforts to organize TV programming from many sources, including the Apps of networks, cable providers and others, into an App for the iPhone.  Earlier this year, [...]

YuMe, the online video advertising management company, has raised $12 million in a new venture round, according to a SEC filing document first reported by Venture Beat. Here's the company's press release which was released this morning. Earlier this year we spoke with company CEO Jayant Kadambi in the company's Redwood City, California offices.  We have republished that interview today. Andy Plesser

MONACO, Cote d'Azur -- Time Inc. will publish all 21 U.S. magazine as Apps in January, says Paul Caine, Chief Revenue Officer of Time Inc., in this interview with Beet.TV. We spoke with him about the monetization opportunities around Apps, including advertising, single sales and subscriptions. Update:  According to a report by Peter Kafka, several of the titles are now available on [...]

MONACO, Cote d'Azur -- Brian Shin, CEO of  Visible Measures, the big Boston-based video analytics firm, says in this interview with Beet.TV that "social video is exploding," up 300 percent year over year, with billions of these clips shared daily. By social video, he refers to video that is shared. Visible Measures provides analytics tools to many of the top video sites, [...]

MONACO - Cote d'Azur - Machinima, the Los Angeles-based video site for video gamers, is a kind of "third wave" of a television network, says CEO Allen DeBevoise in this interview with Beet.TV. The publisher distributes only on YouTube and registers one billion video views per month with about 20 percent of the views now on mobile, he says in this [...]

MONACO, Cote d'Azur -- While the technology of video ad management has become increasingly sophisticated and there is growing demand for inventory, the success of the emerging media will be determined by the creativity of advertising agencies, says Jason Krebs, Chief Media Officer of Tremor Video. We spoke Thursday night on a balcony overlooking the moonlit Mediterranean. Andy Plesser Disclosure:  Tremor is the [...]

MONACO, Cote d'Azur -- Taboola, the video recommendation engine which surfaces related thumnails in a widget placed on many big publisher sites, has over 60 million monthly unique views, says CEO Adam Singolda in this interview with Beet.TV Singolda's numbers come from Quancast.  While the number of uniques is a function of the company's publisher customers where the widget appear, the [...]

MONACO, Cote d'Azur -- Ooyala, the big video digital services company, is serving in excess of one billion monthly video streams, says Sean Knapp in this interview with Beet.TV. We spoke with him at Monaco Media Forum on Friday where he was speaker.  In this interview, he gives an overview on the growing digital video market and the demands of customers for [...]

Watch live streaming video from beet_tv at livestream.com     Beet.TV Leadership Summit and Live Webcast Presented by Tremor Video, Hosted by Digitas THE VALUE OF ENGAGEMENT The Next Phase of Online Video Advertising: The Value of Engagement  Tuesday, November 15 from 2:30 to 5:00 p.m. ET with Jason Krebs, Chief Media Officer, Tremor VideoDave Marsey, Senior Vice President/Group Media Director, Digitas and a distinguished panel of digital [...]

MONACO, Cote d'Azur -- While Europe grapples with turmoil and uncertainty, the tech start-up scene is thriving, says Loic Le Meur, who reports that the number of applications from companies wanting to present at the Le Web conference has doubled from 300 to 600 this year. He added that many of the start-ups were original and innovative, not the sort of [...]

MONACO -- Yahoo! seeks to expand the footprint of its video programming through Apps on connected TV, on tablets and viewing on a new "second screen" companion viewing App, says Rich Riley, EVP and Managing Director at Yahoo! EMEA. We spoke with him last week at the Monaco Media Forum where he was a speaker. He speaks about the growth of [...]

REDWOOD CITY, Calif/NEW YORK (via Skype Video)-- Earlier this month, Jivox, a company that provides a toolkit to brands and agencies to integrate interactive elements to existing video ads, raised a venture round of $8.2 million to expand its sales and marketing operations. We spoke with CEO Diaz Nesamoney about the company's offering and the new funding. He said that engagement [...]

MONACO -- Dailymotion, the giant Paris-based video portal, introduced an Android App this week, along with an enhanced iPhone App. At the Monaco Media Forum, we spoke with Eric Cremer, SVP for Media Development, about the new Apps and the fast-growing consumption of mobile video at Dailymotion. He also gives an update about Dailymotion on connected TV's and IPTV, where it will [...]

MONACO -- Giving online video viewers the option to select an ad improves the impact by 200 percent, says Tracey Scheppach, EVP & Innovations Director at VivaKi/Starcom MediaVest. Scheppach is a principal in an industy standard around video choice know as ASq.  She leads The Pool, the VivaKi inititative around these standards. We spoke with her on Wednesday about progress with the [...]

MONACO -- With the recent introduction of the Open Graph Platform, Facebook has become a "massive distribution mechanism for video on the Web," says Christian Hernandez, Director of Platform Partnerships for Europe, Middle East and Africa, in this interview with Beet.TV. We spoke with him last night about how Facebook is driving viewership for networks and small video producers. He was a [...]