NBC-owned iVillage has steadily grown the frequency and amount of video on its site and plans to expand in 2012 with even more video programs.
Kelly Wallace, the site's head of video and chief correspondent, said advertisers are keen on integrations into the content, and that viewers like daily franchises.
Look for more of that in the year ahead, with more details on what works for brands and consumers in this week's New Media Minute.
Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV We are pleased to feature it regularly on the purple network. AP