Within the first year, the online video industry ad format ASq has generated more than 400 million impressions, said Beth Doyle, Innovations Director at VivaKi, during the Beet.TV online video leadership summit in New York last month. The ASq format was developed by a VivaKi-led industry consortium and has been widely adopted by marketers and publishers as a standard format that [...]

By 2015, more than half of households will have a tablet and that's why it's so vital to figure out advertising possibilities on these new devices, said Beth Doyle, Innovations Director at VivaKi, during the Beet.TV online video leadership summit in New York last month. She said VivaKi is studying this new venue to determine how to guide marketers into [...]

The National Hockey League has seen a 17% rise in NHL.com traffic and a 93% bump in mobile page views for the season to date over last year, the sports league said today. Viewership for all platforms is dramatically up, said Chris Golier, VP Mobile Marketing and Strategy for the NHL, in this interview with Beet.TV. "This year we made [...]

Watch live streaming video from beet_tv at livestream.com Please join Beet.TV on Wednesday, December 14 at 2:00 p.m. ET for a 90-minute Webcast about digital media, devices and a preview of things to come at CES.  The show will be live from the Livestream studio in New York. The session will be a series of one-on-one interviews with these industry leaders: *Matt Durgin, [...]

Online video measurement took a big step closer to television today with the news that Nielsen has struck an alliance with video ad network Tremor Video to include gross ratings points data in online video buys. GRP's are the currency of the TV business and media buyers have contended that for online video ad dollars to grow big and to snag share [...]

With the acquisition of Los Angeles-based Panache, WPP, the world's biggest advertising holding company, will build a video ad serving business and video ad network for its family of companies as well as other agencies.   This is according to David J. Moore, founder and CEO of 24/7 Real Media, a WPP unit, in this exclusive interview with Beet.TV. We spoke with [...]

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel. Freewheel also found that completion rates for ads were highest in long-form videos that had more ads, a promising [...]

Marketers aren't evaluating online video opportunities in a vacuum; they're considering how online video powers social and mobile activity, and vice versa, and they're looking closely at performance metrics. Those are among the key points discussed by Dave Marsey, SVP and Group Media Director at Digitas, during this fireside chat with Jason Krebs, Chief Media Officer of Tremor Video. During the Beet.TV [...]

Online video ad exchange SpotXChange plans to roll out new tools for Web publishers in 2012 in the hopes of pulling more premium publishers into real-time bidding, said Jeremy Straight, VP of business development at SpotXchange, during an interview with Beet.TV. SpotXchange currently delivers 5 billion impressions each month and is one of the top 10 online video ad properties by [...]

OFF THE COAST OF SPLIT, CROATIA -- Aboard a small cabin cruiser for a day of beach going and lunching around the small islands off of Split, your correspondent and his family were fortunate to observe a group of 15 or so dolphins swimming in the middle of the channel, about two miles from the [...]

The iPad and other tablet devices makes the consumption of video news "much more useful and engaging" then the Web browser, says Dan Farber, editor-in-chief of CBSNews.com, in this segment from the Beet.TV Leadership Summit on video news discovery. This session was taped at the Livestream studios in Manhattan and sponsored by Taboola. Farber was given the added title of Editor-in-Chief of [...]

The New York Times and the Wall Street Journal are becoming increasingly video-centric as visitors become more familiar with watching clips  -- and as editors provide compelling content, according to the top video editors at both publications. In response to my question, "Why do visitors hit the play button?"  here are the reasons as explained by Ann Derry, Editorial Director for [...]

MONACO -  News publishers who have traditionally relied on display advertising and who are seeking to make a significant business with online video need to dramatically increase video views, says Adam Singolda, CEO of Taboola, in this conference segment. While there are challenges to scaling original video content, views of existing inventory can be driven through managed discovery and syndication, he [...]

MONACO -- AnyClip, the company which creates rich metadata around theatrical films, including dialogue and production location information, is integrated into Foursquare, allowing film buffs the ability to discover the location where films have been shot. The location discovery process then allows Foursquare users to purchase or rent films. The project was launched last summer and has been successful, AnyClip CEO [...]

While tablets and other mobile devices enjoy a small amount of market share, the nascent sector is growing quickly and the Interactive Advertising Bureau, the trade association for digital publishers, is moving deliberately towards advertising standards and reporting, says Anna Bager, VP for Mobile. Recently the IAB issued a Tablet Buyer's Guide, a sort of primer for the state of tablet and [...]

Dailymotion, the giant video-sharing site, has a syndication pact with MSN and other top publishers to use its embeddable player on a revenue-sharing basis, says Roland Hamilton, who heads U.S. operations for the Paris-based company, in this interview with Beet.TV. Hamilton explains that the new program will allow publishers to surface up to some 2 million pieces of premium content onto [...]

NeuLion, the New York-based IP video delivery services company, is providing consistent, high-quality delivery to hockey fans with a technology known as adaptive streaming, says Chris Wagner, EVP and co-founder. NeuLion provides the National Hockey League with all its digital video solutions. We spoke with him last week about his company's implementation for the NHL. Separately, ESPN has embraced adaptive streaming with [...]

TubeMogul, a media buying platform for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventory sold over exchanges.  Sales are booming with a thirty-five percent, month-over-month increase, says Keith Eadie, Senior Director of Marketing, citing his company's industry study. We spoke with him earlier today in the Beet.TV studios. Andy Plesser          

Which digital media start-ups should you be tracking? In this week's New Media Minute, learn about four emerging players poised for success -- Bluefin Labs, Sonar, GoldRun and Steelhouse. -Daisy Whitney Editor's Note:  Daisy Whitney's New Media Minuteis produced and published separately from Beet.TV.  We are pleased to publish it regularly on our network.

MONACO -- AOL Video, which includes original programming, has achieved considerable scale with the acquisition of Web video syndicator 5Min.  Today, comScore reported that AOL served some 410 million video views in October. For an overview on the syndication strategy of AOL, we have excerpted this segment from a session on online video at the Monaco Media Forum which features Ran [...]