Although a vast majority of professionally produced video is watch on a PC or Mac, the Xbox has emerged as the second most widely used viewing platform, besting the iPad, iPhone and Android devices, according to video advertising technology firm FreeWheel in an industry report. For an update on Xbox 360 and its rapid growth, we spoke last month with Microsoft's [...]

TEL AVIV – Social video is booming, with apps like Viddy and SocialCam taking Facebook by storm.  More people are sharing videos online than ever, but Oren Boiman, the CEO of Israel-based automatic video editing start-up Magisto says that, "social video is not just about being able to share videos with your friends." In this video interview, Boiman talks about Magisto’s [...]

Video-on-demand advertising can drive higher levels of engagement for consumers, says Keith Kryszczun, senior VP of ad sales for advanced advertising technology firm BlackArrow during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. BlackArrow analyzed the effectiveness of VOD ads in a detailed study this past fall revealing that VOD users are comfortable with ads, can handle longer ad [...]

To grow digital advertising, online video providers would be wise to standardize metrics along the lines of TV, says Jason Dimberg, Yahoo's senior director of video programming and operations during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. "We have to bring volume to the table to hard sell with advertisers and marketers and agencies on shifting [to [...]

The amount of social activity surrounding prime-time TV has nearly tripled year over year, said Mark Ghuneim, CEO of social TV tracking service Trendrr.tv. We spoke with him earlier this week at the Ad Age Social TV conference about Trendrr.TV's latest findings in social TV. "It's explosive and happening naturally with consumers," he says in this video interview of the 194% growth in [...]

HTML5 and targeting technology will drive more measurable ad buys across all screens, says Tim Street, VP of business development at in-stream ad-insertion company mDialog, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. His firm delivers commercials across platforms, including mobile devices as well as for VOD, linear and live TV broadcasts. The HTML live streaming [...]

Madison Avenue needs scale for online video to snag more ad budgets, so expect increased adoption of GRPs online, says Beet.TV's own Andy Plesser, during his recap of the National Association of Broadcasters' Show with Ashley Swartz, who moderated a Beet.TV live show at the event. The use of GRPs by premium online video networks could create a tipping point for online video [...]

Social TV newcomer Viggle has amassed more than 625,000 registered users four months after launch and is gearing up to add several new features shortly, the company says. Beet.TV caught up with Viggle's Jason Reindorp, VP of Marketing at Viggle, at the Ad Age Social TV in Manhattan on Wednesday. Viggle awards loyalty points redeemable for music downloads, movie tickets, and gift [...]

While the two-screen experience (TV and handheld or laptop) is the predominent platform for social TV interaction, in the future, viewing and social interaction will be integrated into one screen, says Jordan Bitterman who heads up the social marketing practice at the global digital media shop Digitas. While networks and video producers long for the one-screen scenario, it is at least [...]

CBS Interactive's vast number of Facebook fans and Twitter followers now source 15 percent of the site's video views says VP and General Manager Marc DeBevoise in his interview with Beet.TV He says the new found source of traffic is because popular CBS series such as 'How I Met Your Mother,' have large audiences who actively engage with the show via Facebook and [...]

The online video business has made great strides towards using common metrics of GRPs, but don't expect everyone to follow just yet, says Nancy Hill, CEO of the 4As, during a Beet.TV live show at the National Association of Broadcasters' Show in Las Vegas. Even so, deals like the one recently struck between AOL and Nielsen can help brands and [...]

TEL AVIV -- One of the biggest issues that brands and businesses face when using online video to market their products is converting viewers into action takers.  Viewbix aims to solve this problem with an interactive video solution that enables creators to add interactive apps to any video to increase engagement and encourage action. Viewbix CEO Jonathan Stefansky says, "The whole [...]

TEL AVIV -- Viewbix, developer of an interactive video platform based in Israel, announced today that it has raised $2 million in a series A funding round. Earlier this week we spoke with Viewbix COO Hillel Scheinfeld about the funding round, which is led by Canaan Partners with participation from Longfellow Venture Partners. In this video interview, Scheinfeld explains that Viewbix provides [...]

Elemental Technologies, the fast-growing provider of GPU-based, video transcoding products to a number of digital video publishers and networks including HBO Go, ESPN and Comcast, has raised a new venture round of $13 million lead by Norwest Venture Partners, the company announced today. In January at CES, we spoke with Elemental's Keith Wymbs about the Portland, Oregon-based company, its growth and [...]

Machinima, the highly popular YouTube channel about video games and gamers, will soon raise a funding round of about $30 million and Google will be an investor, reports Peter Kafka in All Things D. Last November at the Monaco Media Forum, we spoke with CEO Allen DeBevoise about the growth the company and the emergence of new Internet content "networks."  We [...]

Taboola, the New York/Tel Aviv-based video discovery company, which has many top U.S. publishers as customers, has announced a significant expansion in Germany with the the newspaper network OMS. In March, we sat down with Michael Lombardi, director of business development about the opportunities for publishes to increase revenue by building video views.   We have republished that interview today. Late last year, [...]

Like the the Financial Times which has totally left the Apps platform for an enhance HTML mobile Web scenario, Technology Review has abandoned its App strategy. Writing in Tech Review, Jason Pontin, who is both editor-in-chief and publisher explains how difficult and costly the Apple iOS integration has been for the 103-year-old publication of MIT. In March, Pontin. longtime editor of Red [...]

comScore has been working closely with YouTube since August to provide third party data around consumption and demographics. As a result of these efforts, it has established a brought "a standardization" around the giant video site -- data which is critical for the content creators, YouTube and brand advertisers, says Eli Goodman, Media Evangelist at comScore, in this interview with Beet.TV We [...]

The New York Times Company has released a new digital program called Ricochet, helping brands better meet audience needs by attaching advertising to Times content says Michael Zimbalist, VP of Research and Development, in his interview with Beet.TV Traditionally, brands have purchased content to reach a publisher's specific audiences. Now with Ricochet, brands can bring new and informative content to its following, while serving [...]

Revision3, the popular technology and geek lifestyle original video network will be acquired by Discovery Communications, the company announced today.  Terms were not disclosed. Last month in Las Vegas and NAB we caught up with Revison3 CEO Jim Louderback for an update on the technology of distribution and consumption for the San Francisco-based video network Louderback said Revision3 is streaming 100 million [...]