While the two-screen experience (TV and handheld or laptop) is the predominent platform for social TV interaction, in the future, viewing and social interaction will be integrated into one screen, says Jordan Bitterman who heads up the social marketing practice at the global digital media shop Digitas.

While networks and video producers long for the one-screen scenario, it is at least a year away from any significant implementation.

We spoke with him today at the Advertising Age Social TV conference in New York where Bitterman was session moderator.

Andy Plesser