Vibrant Media, the company known for inserting ads into text advertising in the form of hyplinks which link to a rollover message, has introduced a video ad unit which expands full-screen when visitors choose.  For publishers seeking a new revenue opportunities and for advertisers dealing with a lack of inventory, the new Vibrant "Lightbox" will be solution, says CEO Cella Irvine [...]

Selling online video on the basis of total views, known as gross rating points (GRPs), common in the television business, will become increasingly important as consumers and the media stop differentiating between online video and other forms of video and view video holistically across platforms, says Ran Harnevo, SVP, Video, AOL On, in this interview with Beet.TV AOL recently formed a [...]

The New York Times has launched a branding program using online video as the medium for the first time.   The campaign launched this week on several sites including Salon, Gothamist, Bloomberg and Comedy Central. Yesterday we interviewed Laura Langdon, VP of Marketing for the Times about the new campaign. The focus of the campaign is around digital subscriptions to the paper.   Yesterday, [...]

Sky News, the U.K.-based global, satellite news channel is avialable in the United States for the first time, via Livestation, the London-based agregator of of live news programming,  Sky News announced today. In March at the Beet.TV executive retreat, we spoke with Livestation CEO Lippe Oosterhof about the viability of providing news on a paid basis and its implications for the [...]

Many brands are focused on the new paradigm of paid media and earned media, but all media should actually be earned, including the ads made for the Web, said Mark Beeching, Worldwide Chief Creative and Strategy Officer at Digitas, during an interview with Beet.TV at the Digitas NewFront in New York last week. "All media must be earned whether you own it or [...]

YouTube's $100 million investment in original content has helped accelerate the business of online video, and many Web stars are now making a living from their online work, said George Ruiz, Head of New Media & SVP Business Affairs at ICM, in this n interview with Beet.TV at the Digitas NewFront in New York last week. "A lot of clients have turned [...]

AOL Video/HuffPost Media, has become a major player in video news, passing both CBS News and Fox News in video views, according to February comScore numbers.  The company has achieved this heft by syndicating videos from outside news sources through its platform.  Demand for the videos have come largely from the Huffington Post and hundreds of other publishing partners who seek [...]

Consumer tolerance for watching longer videos has opened new opportunities for brands and programmers to create more original and long-form content for digital platforms, said Stephanie Sarofian, Managing Director of the Third Act, the branded content arm of Digitas that is hosting the Digitas NewFront in New York this week. Beet.TV connected with Sarofian at the event about the future [...]

Working with brands closely on digital programming requires a fine balance, says digital superstar Felicia Day, who launched four shows on a new YouTube channel earlier this month. Beet.TV connected with Day at the Digitas NewFront in New York this week to talk about her YouTube channel and what it takes to be successful with sponsors. She shares advice on opportunities for funding, on [...]

From news updates, reviews and long-form, branded shows, Mashable is making a big commitment to digital video programming and syndication, says Adam Ostrow, Executive Editor in this interview with Beet.TV He says that Mashable will be surfacing third-party video content.  And, the company has entered into syndicators to expand the reach of Mashable videos beyond its site. Earlier this week, Ostow outlined [...]

Yahoo! is investing heavily in original, premium video for the Web, says Ross Levinsohn, Yahoo! EVP for the America's in this intview with Beet.TV at yesterday's Digital New Front event where the company unveiled a slate of new shows. The new programming includes entertainment, scripted, lifestyle and news programming created with ABC News, he says. Among the shows announced is a new [...]

Digital studio Vuguru has paired up with AOL on several new scripted programs and will roll out the first four throughout the year, including "Fetching," created by "Sex and the City" writer Amy Harris. The companies announced the details at the Digital Content NewFront in New York, where Beet.TV caught up with Vuguru's CEO Larry Tanz after the event. The scripted show [...]

At the Digital Content NewFront in New York, AOL announced 50 new shows including a Jennifer Lopez-produced program, an original production from digital studio Vuguru, as well as shows on technology, auto, style, food and more, said Karen Cahn, GM for Branded Entertainnment at AOL. Beet.TV spoke with her after the upfront presentation outside the event venue in Manhattan’s meat packing [...]

Video on the Internet has come of age and there is a big movement to premium content, says Mickie Rosen, SVP, Media Network, Yahoo! in this interview with Beet.TV We spoke with her at the Yahoo! Digital New Front yesterday in Manhattan where the company unveiled a slate of Web video shows. Andy Plesser

Xbox LIVE is Microsoft's most innovative and differentiated offering for video advertising, says Rick Song, GM for Microsoft Advertising, East Coast, in this interiew with Beet.TV We spoke with him on Tuesday at the Microsoft Digital New Fronts presentation where Microsoft made a numer of announcements. Also at event we spoke with Xbox LIVE GM Rick Honey.  You can find that interview [...]

LAS VEGAS - As big as online video has become there is still a problem when it comes to search and discovery of video content, due to the lack of metadata.  Transcribing video is time consuming and automated options are often far from accurate.  Nexidia enables search of spoken word content in audio and video files almost instantly. In this video [...]

At that AOL New Fronts event last night, the main event was the announcement of new video portal called AOL On.   The new video portal includes 14 channels with several original shows but mostly videos curated from the some 1000 premium publishers which AOL presently syndicates.  After the presentation, we spoke with AOL CEO Tim Armstrong about the announcement and the value [...]

AOL has launched new video destination comprised of 14 channels, involving some 1000 top video publishers and over 300,000 videos and a number of new, original made for the Web programs. Many of the video publishers have been part of AOL's big 5Min syndication engine.  While these videos will continue to be syndicated, this is the first time that the videos [...]

Microsoft's Xbox LIVE, the fast growing gaming console, which has become a primary video consumption platform for some 40 million users around the globe, allows advertisers to reach highly specific audiences according to interests, gender, location and other factors.  Here in in the United States, Microsoft is working with advertisers on several micro-targeted campaigns.  In this interview with Beet.TV, Ross Honey, GM [...]

LAS VEGAS -- Digital asset management company Thought Equity Motion has rebranded as T3Media to reflect its new focus on libraries of content, platforms and licensing, said Mark Lemmons, CTO of the company. Beet.TV caught up with Lemmons at the National Association of Broadcasters Show last week in Las Vegas. The company is transitioning fully to its platform-based product after having started [...]