TEL AVIV — Viewbix, developer of an interactive video platform based in Israel, announced today that it has raised $2 million in a series A funding round.

Earlier this week we spoke with Viewbix COO Hillel Scheinfeld about the funding round, which is led by Canaan Partners with participation from Longfellow Venture Partners.

In this video interview, Scheinfeld explains that Viewbix provides a platform that allows users to "add interactive apps into a video that really turns the player from a simple viewing experience into a mini website that’s completely interactive."

Scheinfeld says that the new funding will allow Viewbix to create more advanced analytics, offer more customization of the video player layout, and give enterprise clients the ability to build custom skins and customizable apps.

Megan O’Neill

Editor's Note:  Many thanks to Megan for her first report from Tel Aviv on the vibrant video technology scene there.   This is the first a series of video reports from Israel by Megan.