Why Publishers Don’t Like Apps — Tech Review’s Pontin: “We’re Going to Kill” Ours

Like the the Financial Times which has totally left the Apps platform for an enhance HTML mobile Web scenario, Technology Review has abandoned its App strategy.

Writing in Tech Review, Jason Pontin, who is both editor-in-chief and publisher explains how difficult and costly the Apple iOS integration has been for the 103-year-old publication of MIT.

In March, Pontin. longtime editor of Red Herring, was the keynote speaker at the Beet.TV Executive Retreat. His presentation was about the pervasive "linkyness" of publishing on the Web – and the drawbacks of the walled-garden of Apps.

We have republished that interview today.

Andy Plesser

By Andy Plesser on May 7, 2012 @beet_tv

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Why Publishers Don’t Like Apps — Tech Review’s Pontin: “We’re Going to Kill” Ours

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