LONDON -- With video consumption booming via mobile devices in emerging regions, including Africa and Indonesia, along with adoption of IP-connected TV's in mature markets, video is moving inexorably to Internet-based delivery and will be far more pervasive than cable and satellite in ten years, says Andrew Roy, Head of News, BBC World News in this video segment The Emergence of [...]

Last month, BrightRoll, the big video advertising services company announced the launch of a real-time bidding exchange for mobile video, the industry's first the company said. Earlier this month that BRX Video Summit, we spoke with BrightRoll Exchange GM Dan Mosher about the opportunities around mobile. Separately, we interviewed BrightRoll CEO Tod Sacerdoti who told us that mobile video will comprise half [...]

SAN FRANCISCO (Via Skype Video) -- Adobe has won an Emmy prime-time engineering award for its Adobe Pass, a product which allows consumers to automatically log onto television programming delivered to digital devices.   The issue of authentication for cable and telco subscribers, who often don't know their credentials, has been a stumbling block to the widespread adoption to what is [...]

ATLANTA (via Skype Video) Beginnig with the first presidential debate, CNN.com has provided the tools to viewers to "DVR" footage, and share video clips of their making, to Facebook and Twitter. This effort has increased viewing of the event both live and on-demand in sort of "recirculation" scenario explains Alex Wellen, VP for Video Products & Business, CNN, in this Skype [...]

Beet Retreat 2013, a two-day conference with a select group of digital media leaders, on the state of digital video at the W Retreat and Spa on the Caribbean island of Vieques on February 1 and 2. The Beet Retreat is presented by: Our keynote speakers this year will be Jonathan Boker, Director of Advanced Media, MediaVest, Rob Norman, Chief Global Digital [...]

Citing the just-released, comprehensive study of digital advertising, titled "The Digital Media Forecast 2012 - 2017," Forrester Research Principal Analyst Joanna O'Connell says that video advertising will be the fastest growing sector of digital advertising, increasing by 26 percent compounded yearly through 2017. O'Connell is a co-author of the study. In this interview, she says that exchange-based display and video advertising will [...]

The real-time buying of mobile video advertising is quickly growing with the rise in consumption and the ermergence of exchanges and other real-time buying technologies says Seneca Mudd, Director of Industry Initiatives for the IAB, the global trade group for digital publishers. We spoke with him at the BRX Video Summit in Manhattan. He describes how the IAB is seeking to unify [...]

CHICAGO -- Software and services company Adobe has deepened its roots into the advertising business to span creative, data, technology delivery and other areas, says Cary Goss, Head of National Sales for Adobe Video Advertising, during a fireside chat with with Beet.TV's Ashley Swartz at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices late last month. They spoke about innovative ways brands [...]

CHICAGO -- After a myriad of trials and tests, Starcom MediaVest Group, has launched addressable ad campaigns en masse for two national clients in recent weeks. Tracey Scheppach, Executive VP and Innovations Director at VivaKi Starcom MediaVest Group, spoke with Beet.TV contributor Ashley Swartz at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices about the targeted TV campaigns as well [...]

With its acquisition of Efficient Frontier late last year, Adobe is set to enter the world of programmatic ad buying, says David Karnstedt, SVP and GM of Adobe Media and Advertising Solutions, in this interview with Beet.TV Karnstedt, who headed Efficient Frontier, came to Adobe through the acquisition. Also in this interview, he speaks about Adobe's role in Facebook Exchange. We spoke last [...]

CHICAGO - Although digital video is different than television, video publishers need to manage their sales in a TV-like way, selling inventory on the total number of views or Gross Rating Point, GRP, says Michael Glantz, analyst at Forrester Research, in this interview with Beet.TV We spoke with him about his new study of digital video and GRP's, at the Beet.TV [...]

San Francisco-based BrightRoll, the biggest independent video ad property*, according to comScore, expects to book as much as half of its revenue around mobile video in 12 months, says CEO Tod Sacerdoti, CEO, in this interview with Beet.TV We spoke with him about growth in mobile, programmatic buying and other topics at the BrigthRoll BRX Summit during Advertising Week in Manhattan. Andy [...]

Later this month Microsoft will debut Window 8, an app-like interface which appears the same across the desktop, tablet, phone and Xbox.  The apps provide a big advertising opportunity for the company and its publishing partners, says Keith Lorizio, VP, U.S. Sales & Marketing, in this interview with Beet.TV He explains that Microsoft and publishers share revenue sold by either party [...]

The real-time bidding business used to be thought of as a marketplace for remnant inventory. That perception is changing and here's a useful stat to illustrate the transition: in August, TubeMogul saw 10 billion real-time biddable in-stream impressions from marketplaces and 40% of those impressions came from tier-one sites, says Brett Wilson, CEO and co-founder of video ad-buying platform TubeMogul. He spoke [...]

GroupM's audience buying unit Xaxis is able to create private exchanges online for premium publishers, says Christina Beaumier, VP of Global Client Development in this interview with Beet.TV Beet.TV contributor Ashley Swartz interviewed Beaumier about the inner workings of audience buying in this fashion at the recent Beet.TV Leadership Summit on Digital Video Advertising in an RTB World. "We go to our biggest advertisers and [...]

Adobe, historically known in the media world for its creative tools and the Flash ecosystem, has positioned itself this week in Manhattan as an integrated advertising and media services company with a high-profile sponsorship of Advertising Week. After some $2.5 billion in media-related acquisitions, including  Omniture in 2009, last year's purchase of Auditude and this year's buy of Efficient Frontier,  the [...]

AOL today announced the introduction of apps for the smartphone and tablet, surfacing up some 420,000 videos of AOL-owned properties including HuffPost Live and TechCrunch and many others from syndication partners including the BBC and Martha Stewart.  The device is a unique, "one-stop shop" says video chief Ran Harnevo in a company statement Earlier this week during Advertising Week in [...]

With extensive live coverage at the Republican and Democratic national conventions, The New York Times is expanding its live programming around big political events says Ann Derry, Editorial Director for Video and Television, in this interview with Beet.TV And the paper is expanding its audience for its live programming in a new collaboration with YouTube.  This is part of the big [...]

Earlier this year, Brightcove released developer tools to create a "dual-screen" app to allow viewers to control the big and small from the iPad.  The first implementation is with Discovery Networks International, which is debuting the service in Italy, the companies announced today. In June, we spoke with Brightcove CEO and co-founder Jeremy Allaire about the new dual-app product.  We are [...]

The programmatic buying and selling of digital advertising is set to transform the way the the ad business operates. It is a "sea change," says Beet.TV's Ashley Swartz in this wrap-up of our summit on Video Advertising and Real Time-Buying. The conference at the New York offices of GroupM featured Rob Norman, Global Chief Digital Officer, who explains in this video [...]