Adobe, historically known in the media world for its creative tools and the Flash ecosystem, has positioned itself this week in Manhattan as an integrated advertising and media services company with a high-profile sponsorship of Advertising Week.

After some $2.5 billion in media-related acquisitions, including  Omniture in 2009, last year's purchase of Auditude and this year's buy of Efficient Frontier,  the company is projecting its unique value to marketers and publishers, says David Karnstedt, SVP/GM of Media and Advertising Solutions at Adobe in this interview with Beet.TV

Karnstedt says that "big data" is crucial and explains the value of the newly launched AdLens.  He also talks about the evolution of digital video and the implications of the use of Project Primetime by the BBC for its streaming of the London 2012 Olympics.

Andy Plesser

 

 

 

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