The New York Times has launched a Web app for digital and print subscribers as a part of the publisher's NY Times Everywhere initiative, says Alex Hardiman,  Director of Mobile Products for The New York Times in this interview with Beet.TV Unlike the Financial Times, which scrapped the Apple iOS native app, the Times will continue to invest and grow its [...]

Regardless of the video medium or device, most big advertisers are still firmly in the business of reaggregating audiences, says Rob Norman, Global Chief Digital Officer at Group M, the giant media buying unit  of London's WPP.  Norman spoke in depth with Michael Learmonth, Digital Editor at Ad Age during a session at the recent Beet.TV Leadership Summit on Digital Video Advertising [...]

CHICAGO -- Given the sheer number of operating systems and devices, mobile advertising is a challenging medium to measure, but it could benefit greatly from so-called "big data," says Joan FitzGerald, VP of TV & Cross-Media Solutions at comScore. Beet.TV interviewed her at the Beet.TV Video Advertising Summit in Chicago to discuss advances in mobile and online measurement. The best strategy for mobile measurement may [...]

Later this month, Microsoft will launch Windows 8 and with it a "richer, more immersive experience" for consumer, presenting new opportunities for video producers and advertisers, says Microsoft spokesperson Bill Hankes in this interview with Beet.TV The new look and feel (via touch) of Web video will be debut on MSN when the new OS launches, he tells us.  He [...]

CHICAGO - Adobe's widely deployed tools for monitoring and collecting first-party data, including SiteCatalyst, are powerful tools for advertisers who seek deeper addressability in their video ad planning, says Cary Goss, Head of National Sales for Adobe Video Advertising, in this interview with Beet.TV Goss speaks about the growth of Adobe's video advertising services with the acquisition of Auditude and the [...]

CHICAGO -- To support one of its centerpiece TV franchises, CBS recently launched a two-screen app for NCIS: Los Angeles, borne out of the network's social TV efforts over the last year, says Kenneth Lagana, Senior VP CBS Interactive Sales. Beet.TV interviewed him at the Beet.TV Video Advertising Summit in Chicago. With the app, fans can access additional content, such as photos and [...]

AOL, the fastest-growing video destination in the United States, has linked a deal to publish its original videos on YouTube as a means to gain additional scale, says Ran Harnevo, SVP for Video at AOL On, in this interview with Beet.TV He says that some 20,000 AOL clips are now on YouTube.  The clips are from AOL properties, not the syndicated videos from other producers. We [...]

CHICAGO -- Addressable or targeted digital video ads comprise about 10% of the online video ad inventory, but that will likely grow given the efficiency in targeting, says Mike Zeman, VP Solutions at Publicis Groupe-owned VivaKi Nerve Center. Beet.TV interviewed him at the Beet.TV Video Advertising Summit in Chicago. "The ability to remove waste from the system is something that always resonates with advertisers [...]

CHICAGO - The Weather Channel has been a localized media since its inception on cable,  and now it is a site of "forty thousand" individual sites associated with zip codes, making it an effective "hyper-local" medium for advertisers including this year's presidentials campaigns, says Curt Hecht, Chief Revenue Officer in this interview with Beet.TV We spoke with him about the local [...]

The six-year-old Monaco Media Forum (Nov 14-16) will headline the stars of New York's Silicon Alley this year, says Spencer Reiss, program director of the invitation-only show hosted by Albert, II, Prince of Monaco.   Featured on the opening night will be Jonah Peretti of BuzzFeed, David Karp of Tumblr and Ben Lerer of Thrillist. The overall theme this year will [...]

Vimeo, the video sharing site, an IAC unit has launched in Spanish and will expand into other native languages, says Kelly Trainor, CEO, in this interview with Beet.TV Vimeo has two thirds of its traffic from outside the United States, he says. Trainor explains the business model around the big site which includes display ads but no in-stream ads, subscriptions fees for [...]

(Check out this photo montage from the Beet Retreat 2012) I am pleased to announce Beet Retreat 2013, a two-day conference on the state of digital video at the W Retreat and Spa in Vieques, the small island off the eastern shore of Puerto Rico. This is our second year organizing this invitation-only event.  You can find videos from our last event, [...]

TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad property in the United States, according to comScore. It is completely focused on providing programmatic video buying services for top brands and their agencies across multiple devices, says Brett Wilson, CEO in this inteview with Beet.TV The company recently launched [...]

CHICAGO - AOL has registered a 78 percent growth in monthly video views over the past twelve months, according to this report by comScore, making it the fastest growing of the top video sites. According to Brad Elders, SVP of Sales, the growth has come from a number of factors including the video portal AOL On which was launched last spring, [...]

CHICAGO - Dailymotion, the world's second biggest video site, is expanding its live music programming with the streaming of Virgin Mobile's FreeFest, says Roland Hamilton, U.S. head of the Paris-based company, in this interview with Beet.TV Also in this interview, Hamilton speaks about developments with consumption via the Microsoft Xbox, Samsung televisions and the emergence of a "four-screen" content and advertising [...]

RAMP, the Boston-based provider of video-to-text metadata and related solutions for a number of major publishers, has raised a $15 million C round from StarVest Partners and others, the company announced today.  This brings funding to date to $40 million. In June, we spoke with RAMP founder and CEO Tom Wilde about at the Brightcove customer conference in Boston.  We have [...]

CHICAGO - Addressable TV, sometimes called "the holy grail" of video advertising, has reached a key milestone as the media agency Starcom has implemented the delivery of addressable TV ads for Allstate to some 14 million Dish Network and DIRECT TV subscribers, says Tracy Scheppach, EVP/Innovations Director for VivaKi/Starcom MediaVest Group in this interview with Beet.TV In this inteview, she explains [...]

CHICAGO - Big data coupled with highly addressable media, social media and compelling forms of content, were some of the subjects covered Tuesday in Chicago at the Beet.TV Advertising Summit presented by Adobe Video Advertising at the global headquarters of the mega-media agency Starcom MediaVest Group. Participating in the event were Tracey Scheppach of VivaKi/Starcom, Cary Goss of Adobe, Dan Beltramo [...]

AMSTERDAM – "Television has to get more mobile and more and more broadcasters and news stations want to have real feeds from the street, from the events and from different venues," says miniCASTER’s Director of Marketing, Norbert Gierlich.  miniCASTER aims to make live streaming easier and more mobile with a pocket-sized live H-264 Encoder. Gierlich explains that the "miniCASTER is perfect to go in a handbag with [...]

AMTERDAM – Dolby believes that streaming media is clearly the future, says Patrick Griffis, Senior Director, CTO Office at Dolby Laboratories in an interview with Beet.TV at the IBC show’s Dash Industry Forum, where companies from around the globe came together to discuss MPEG Dash, the newly standardized format for streaming digital technology. Griffis says, "We believe, at Dolby, [that MPEG Dash] is an idea whose time [...]