SAN FRANCISCO — There’s a lot of hype right now around social TV and the "second screen" and how these trends are changing the face of television as we know it.  Mitch Oscar, Executive VP of Innovations at MPG, believes that this change may not be as immediate as some think.  At the Smart TV and Multi-screen Advertising Summit in [...]

SAN FRANCISCO — Television content is no longer just for TV-viewing, and as more and more consumers view content on smart TVs, tablets and other connected devices, digital advertising is spilling over into the broadcast market.  John Douglas, Ads Service Manager at DG, spoke with us about this trend at the Smart TV and Multi-screen Advertising Summit in San Francisco. DG [...]

I hope you had a happy Thanksgiving.  Had a good one here.  I wanted to catch up on some developments and fill you in on some upcoming plans. Monaco Media Forum We had a hugely  productive, 36-hour trip, to Monaco where we produced 30 clips with folks from Adobe, Akamai, AlphaBird, AOL, BuzzFeed, Tumblr, Orange, Taboola, Digitas, Revision3, Magnify, the Weather Company, [...]

MONACO -- BuzzFeed, the fast-growing digital news publisher, will average 30 million unique monthly visitors this year, but won't host a single banner ad, says founder and CEO Jonah Peretti. He explains in this video that the publisher's monetization effort is strictly around "social advertising." We interviewed him earlier this month at the Monaco Media Forum where he was a speaker. We [...]

Bravo has a new interactive platform called "Play Live."  Unlike some programmers who put interactivity around shows on a mobile device, the "Play Live" appears as an interactive banner on the TV show as it is broadcast.   Viewers interact to offers by "voting" on various devices. For an explanation of Play Live, we spoke interviewed Lisa Hsia, EVP for digital at [...]

SAN FRANCISCO - The smart TV business and the advertising industry need to collaborate closely on technology, standards and transparency in order for marketing in this new ecosystem to take off. That's the conclusion of Ashley Swartz in this commentary from the recent Smart TV and Multi-Screen Advertising Summit Partnerships will be increasingly vital as connected TV makers, technology firms and advertisers [...]

MONACO -- Taboola, the video discovery and syndication platform which helps news publishers, including the BBC, Bloomberg, CNN, the New York Times, Time.com and TMZ, increase video views, is now working with brands who are seeking increased views, says Adam Singolda, CEO in this interview. Taboola displays thumbnails of relevent videos to visitors on text and video-centric Web pages. We interviewed him [...]

SAN FRANCISCO — The advent of online video has caused some question among industry analysts about what it means for the future of broadcast television.  However, Alex Jacobs, VP of Marketing at Digitas, suggests that digital media is not hurting broadcast and traditional mediums—rather, it’s saving them. At the Smart TV and Multi-screen Advertising Summit in San Francisco, Jacobs told us, [...]

SAN FRANCISCO — The landscape of television viewing is changing and, as viewers are looking to watch television on a number of different devices, the landscape of television advertising is changing as well.  David Dembitz, CEO of Vidillion, spoke with us about this changing landscape at the Smart TV and Multi-screen Advertising Summit in San Francisco. Vidillion is a video ad [...]

SAN FRANCISCO — Acxiom is making strides in the field of targeted and addressable advertising.  Its collaborative targeting safe haven environment gives advertisers the opportunity to match up their own customer prospect files with publisher files, in order to maximize return on media buys. In this video interview from the Smart TV and Multi-screen Advertising Summit, Curtis Barone, Director Advanced Television [...]

MONACO -- UBM plc, the London-based corporate parent of PR Newswire, is powering the syndication of customers videos via a network of thousands of Web sites and providing tools to "socialize" video campaigns for customers, says David Levin, CEO, in this interview with Beet.TV While PR Newswire has provided links to video files for many years, the new efforts, which began [...]

MONACO -- The big digital ad agency Digitas has rolled out a branded content platform dubbed BrandLIVE which allows advertisers to produce and distribute  original content and social media in real-time, often in reaction to news events, explains Colin Kinsella, CEO of Digitas North America, in this interview with Beet.TV In this video, he calls the new initiative the "future [...]

Kaltura, the open-source video services company, has taken $25 million in new investment for its expansion in Asia Pacific, the company announced today. In September in Amsterdam, at the IBC conference, we spoke with co-founder Shay David about the growth of the company.  We have republished that interview today.  

Less than 10% of the time people spend watching connected TVs is with over-the-top and virtual services, while more than 90% is still with traditional programming, and that ratio won't likely change soon, says Ashwin Navin, CEO and Co-Founder of social TV software firm Flingo, in this interview with Beet.TV "People are watching more TV than they ever have. You could [...]

MONACO -- A small amount of ad buys will be brokered over a three-martini lunch, but by and large the ad world is hurtling towards programmatic buying as the norm, says John Mellor, VP of Strategy and Business Development for Digital Marketing at Adobe. Beet.TV interviewed Mellor at the Monaco Media Forum about trends in digital ad buying, as well as Adobe's changing role in [...]

MONACO - BuzzFeed is making a commitment to original video with the recent acquistion of Web video pioneer Ze Frank, the building of an LA studio and a partnership with YouTube, explains Jonah Peretti, CEO and founder, in this interview with Beet.TV He says the New York-based digital news site is making an expansion into showbiz coverage with the opening of [...]

MONACO -- In a major alliance with Microsoft, France Telecom's Orange is delivering its offering of television channels to its customers  via the Dailymotion app on the Xbox in France, explains Stephanie Hospital, EVP for Digital in this interview with Beet.TV She says that Dailymotion, a unit of Orange, is serving 2 billion video views a month and that it registering [...]

SAN FRANCISCO — At the Smart TV and Multi-screen Advertising Summit in San Francisco, J.P. Lee, Executive VP of Enswers, the leading provider of automatic content recognition (ACR) technologies and systems, announced that the company signed a deal with Samsung in May, making them the exclusive ACR vendor for Samsung Smart TV in North America. Lee told Beet.TV contributor Ashley Swartz [...]

MONACO --  As AOL has been increasing its video operations via AOL On, a video syndication business along with its Web original programming, there is a growing big opportunity in "native" video advertising, says Ned Brody, Chief Revenue Officer of AOL, in this interview with Beet.TV This third leg of the AOL video operation has developed through 2011, $96 million the [...]

MONACO - With its acquisition earlier this year by Discovery Communuications, the San Francisco-based digital video network is expaning its video game coverage with the hiring of Adam Sessler, says Jim Louderback, Revision3's CEO in this interview with Beet.TV in this inteview, he gives an update on consumption via various devices, the development of sponsored and branded advertising and new programming [...]