MONACO – With its acquisition earlier this year by Discovery Communuications, the San Francisco-based digital video network is expaning its video game coverage with the hiring of Adam Sessler, says Jim Louderback, Revision3’s CEO in this interview with Beet.TV

in this inteview, he gives an update on consumption via various devices, the development of sponsored and branded advertising and new programming being developed with Discovery.

Video coverage of video gaming is one of the fastest growing programming segment. Here is the big feature in the New York Times about the explosive growth of Machinima.

We spoke with Louderback last week at the Monaco Media Forum, where he was a moderator.

Andy Plesser