MONACO — BuzzFeed, the fast-growing digital news publisher, will average 30 million unique monthly visitors this year, but won’t host a single banner ad, says founder and CEO Jonah Peretti. He explains in this video that the publisher’s monetization effort is strictly around “social advertising.”

We interviewed him earlier this month at the Monaco Media Forum where he was a speaker.

We published the first of two interviews last week, this one about BuzzFeed’s new video and entertainment efforts.

Andy Plesser