Marketers must mix the best of both left and right brains to make for the best execution, panelists said at Beet.TV's summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. Asked by moderator Ashley Swartz of Furious Minds whether marketers are using quantitative or qualitative methods to judge campaigns, guests emphatically said: both! "CMOs are trying to be more quantitative [...]

If a tree falls in a forest but no-one's around to hear it, has it really made a sound? That's the question Publicis will try to answer in video marketing, by establishing whether online videos played back have really been viewed by humans at screens. The agency's VivaKi digital group is contracting Vindicio's Adtricity as its preferred suite to establish the viewability [...]

The next big push in online video content may lie in discovery, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. In the last year, Starcom studied the perception of online video and TV ads and learned that consumers don't distinguish. "We kept coming up against this perception that TV is better from a quality [...]

Interactive ad technology company Innovid is aiming to expand into cable video-on-demand, says Tal Chalozin, Co-founder and CTO of Innovid, in this interview with Beet.TV. The company's technology allows marketers to add interactive capabilities to online video ads, such as store locators, photo galleries and social sharing. The interactive ads have been used widely across desktops, laptops, smartphones and tablets [...]

It's barely a couple of months since video platform Vimeo updated its iOS app with some nifty new features - and now more are imminently coming down the pipe. Vimeo president Dae Mellencamp tells Beet.TV the company upgraded its app for iOS 7 to include AirDrop sharing and instant playback even when users' mobiles have no data connection. "The app takes the [...]

We're not there yet, but the days of the digital video recorder (DVR) are numbered, according to Forrester's principal analyst covering online TV and advertising. "Up to this point, the DVR has been main alternative to linear television - it has trained consumers to get whatever they want whenever they want it," Jim Nail tells Beet.TV in this video interview. "Consumers aren't [...]

The mobile and TV advertising platform AdTonik is slated to work with Time Warner Cable Media in the coming months on its TV and mobile initiatives in major markets including New York and Los Angeles, says Michael Masters, Co-founder and CEO of AdTonik in this interview with Ashley J. Swartz for Beet.TV. "We will be delivering unique creative based on ad exposures the user [...]

If Instagram and Vine are the media in which millennials spend their time, why aren't news producers publishing there? That's what NowThisNews, a news startup founded by Huffington Post co-founder Ken Lerer, is doing. "We're building the first video news org that produces original videos for the platforms and devices you take with you," SVP Frank Kavilanz tells Beet.TV in this video [...]

NEW YORK -- Once editor-in-chief of Time Inc, Bloomberg chief content officer Norm Pearlstine is returning to the magazine publisher, which is being spun out of owner Time Warner. Time Inc is saying goodbye to current editor-in-chief Martha Nelson and installing Pearlstine, in the new position of EVP and chief of content, reports New York Times. Time Inc may be spinning out of Time [...]

As part of its evolution to become a cross-screen media agency, Starcom MediaVest Group launched a new unit this week called Zero Dot, devoted to consult and create brand experiences and content across platforms, says Amanda Richman, President, Investment and Activation, Starcom USA, in this interview with Ashley J. Swartz for Beet.TV. "Starcom has been making a pivot from a [...]

The use of TV-like ratings to measure online video will negatively affect gross ad spend in the next five years, predicts Ashley J. Swartz, CEO of Furious Minds, in a commentary for Beet.TV on the state of the digital video pricing and measurement. Metrics like Online Campaign Ratings from Nielsen and VCE from comScore might not be in the best [...]

NEW YORK -- Video publisher Dailymotion will soon be signing on with a data management platform (DMP) to help advertisers access its ad inventory through a richer array of data. And the outfit says mobile viewership has passed 50% in Japan, is 30% globally and 25% in the US, where it is staffing up a mobile R&D center in Palo Alto. "First-party [...]

NEW YORK -- Nielsen is releasing a software developers kit (SDK) to help video publishers validate their cross-platform ad views with the measurement firm's campaign ratings metrics that are increasingly important to advertisers. The outfit is making the kit available in beta. "The way we measure for TV today is, there are watermarks that get embedded in content - we hear that [...]

The Vimeo On-Demand division of which former The Daily chief Greg Clayman has become head has ingested a library of over 3,000 videos to sell access to viewers, says Vimeo's president. "We're having great success in the numbers of creators uploading their work," Dae Mellencamp tells Beet.TV in this video interview. "We've also seen the willingness of consumers to purchase." IAC-owned Vimeo [...]

Magisto, an Israel-based start up which as found wide success with its App that allows users to easily edit videos and images, has raised a $13 million C venture round from Qualcomm and Scandisk, it was reported today. The app has been downloaded some 13 million times, TechCrunch reports. Last year in Tel Aviv, we interviewed founder and CEO Oren Boiman about [...]

The coming advent of 4k's 8.3 million-pixel videos is going to mean a distribution headache for resolution-hungry video makers - their file sizes may end up four times larger. That's one reason why video-hosting service Vimeo last week upgraded its Pro tier to offer a whopping 1Tb of storage space per year - up from 50Gb. "The pricepoints of the 4k cameras [...]

Mobile video has made great strides in creative and in media, and in many cases that's driving higher completion rates, better brand awareness and strong purchase intent, says Adam Schlachter, Senior VP of Media for DigitasLBI, a digital agency owned by Publicis, in an interview with Beet.TV. As such, mobile offers advertisers a unique range of opportunities in reach and [...]

Some advertisers create three or four different versions of ads for differing demographic targets. Eyeview creates tens of thousands. The New York- and Tel Aviv-based ad tech firm, which took an $8.1 million third funding round this summer, draws on many data sources to create personalized ads for agencies. "They always come with this one creative, if at all," CEO Oren Harnevo [...]

ABC News re-engineered its iPad app last year to present info in the morning and video in the evening, because data showed video consumption skewed later. "Our ABC News users on our tablet apps consume five times more video than users on our desktop site per session," ABC News Digital's product development VP Doug Vance tells Beet.TV in this video interview. "Users [...]

Once upon a time, people poo-pooed the idea that consumers would watch news video on their mobile phones. But data shows otherwise - and consumption isn't always as "mobile" as you'd think. "We're up to tens of millions of users a month on mobile," ABC News' head of mobile product development Peter Roybal tells Beet.TV in this video interview. "This is [...]