Mobile video has made great strides in creative and in media, and in many cases that’s driving higher completion rates, better brand awareness and strong purchase intent, says Adam Schlachter, Senior VP of Media for DigitasLBI, a digital agency owned by Publicis, in an interview with Beet.TV. As such, mobile offers advertisers a unique range of opportunities in reach and targeting, he adds.
“It’s a huge opportunity for brands, whether to reach people in a more intimate experience, potentially with a different message or whether shot different for a small screen, or to drive people to a different experience, where they are out and about,” he says. Targeting is possible using third-party data, registration information and other services, he says. Ideally, a smart marketer will link mobile to other mediums to build reach and frequency, he says.
For more insight into mobile video ad opportunities, check out this video interview.