The concept of "platform agnosticism," the notion that legacy media companies must have their content on all digital outlets is "completely wrong," says NBC News Chief Digital Officer Vivian Schiller in this session excerpt from the the Beet.TV executive retreat in Vieques, Puerto Rico, in January 2012. Schiller will leave NBC News in January to join Twitter in the new position [...]

The use of advanced targeting in online video has grown tremendously year over year, says Mark McKee, Senior VP Global Marketing & Strategy at video at tech platform Videology in an interview with Beet.TV. About two-thirds of online video campaigns now include advanced targeting beyond age and gender, such as purchase behavior, and that's up from one-third a year ago, he tells [...]

NAPA, Ca -- For video, adoption of automated, targeted inventory buying labelled "programmatic" lags the wave seen in display advertising. But, soon, that could all be about to change, says one agency exec. "Right now, we're still somewhere at the forefront," Starcom's video investment director Zach Isaacs tells Beet.TV in this video interview. "(Programmatic's share of video spend is) probably a [...]

We all know that web publishers are dead-set on scooping up dollars in the video advertising race. But many are struggling to create enough new video content to put the ads on. So US-bound French ad-tech outfit Teads is helping them run video ads, outside of videos. Sure, Teads helps publishers serve in-stream ads in to their videos as well. But [...]

With its financials for Q3 released yesterday, beating analysts targets,  and a stock price that is up some 50 percent this year, the influential finance blog Seeking Alpha declares in this story, " Brightcove: a Very Bright Picture Indeed." Last month the IBC Show in Amsterdam, we interviewed Brightcove CEO David Mendels about the company and it's growth.  We have republished [...]

NAPA, CA -- Programmatic buying offers a range of opportunities to test creative, placement and ad messaging, says Michelle Butz, Digital Media Manager at Allstate Insurance. "It gives us more insight and flexibility into what we are doing," she says in this video interview at TubeMogul‘s TubeMogul University customer event. All State has bought standard pre-roll online video repurposed from TV spots, but is now brainstorming how [...]

NAPA, Ca -- The so-called "programmatic" buying of online advertising is garnering plenty of headlines, but can mean different things to different buyers, says Will Pate, digital VP of Interpublic's Canadian agency M2. "The opportunity is to take out that big ad ops piece - the inefficiencies and frictions in the marketplace - and free people's time up so they can [...]

NAPA, Ca -- Online advertising's programmatic evolution is radiating from the US, through the UK and Europe, and is now lapping Australia's shores. "Most of our clients are on board with the concept and are shifting considerable budgets over in to the concept of programmatic buying," Phil Cowlinshaw, Head of Technology at Australian media agency Ikon Communications tells Beet.TV in this [...]

It's four months since former TechCrunch editor Erick Schonfeld debuted TouchCast, an iPad app for injecting interactive and web assets in to linear video destined for publication on sites and devices. This week, Schonfeld tells Beet.TV the startup has clocked over 100,000 app downloads and is making in-roads in to the education market. Next, however, could be media companies. "We're in a [...]

NAPA, CA -  As brands engage in buying video in an automated, programmatic marketplace, it  is essential brands and publishers are properly aligned, explains Cheryl Stump, Director of Video at VivaKi's Audience on Demand unit, in this interview with Beet.TV "Content is king," and getting the match-up right  is an essential part of the agency's role, says Stump who joined VivaKi [...]

NAPA, CA - -With many young consumers not watching 30 second TV spots, Lenovo is experimenting with the creation of 7-second Vines to build awareness for the company's October 30 announcement which is speculated to be a new line of tablets.   The Vines, published on the computer maker's YouTube channel,  have been created by Lenovo's agency Digitas. The use of Vines [...]

NAPA, CA - With an increasing numbers of brands  eyeing tools to manage programmatic media buying in-house, industry analyst Joanna O'Connell cautions them about the perils.   While she sees data management going to in-house, the actual execution of the buying will likely remain done by ad agencies and other tech vendors, she says in this interview with Beet.TV This segment was [...]

NAPA, Ca -- Just when the industry was beginning to understand how "programmatic" and then "programmatic premium" were beginning to boost ad sales efficiency, another variant of the technology cropped up this year - "programmatic direct". But one ad tech exec says this is the moniker that will really define the emerging space; at least, for publishers. "The buzzword of the [...]

NAPA, Ca -- Until lately, many premium publishers had frowned on the rise of automated online ad buying that they feared drove down the cost of their ad space. Now the likes of News Corp and New York Times are themselves launching programmatic sales operations. Online video tech firm SpotXchange's CEO Mike Shehan tells Beet.TV such moves are being provoked by [...]

NAPA, CA -- Programmatic video is becoming a more holistic part of media plans, but challenges remain in creative, liquidity and more refined targeting, says Ashley J. Swartz, CEO and Founder of Furious Minds, in this round-up summary report for Beet.TV,  from the TubeMogul  event that concluded today. "Creative optimization and getting creatives more involved in programmatic is important," she says [...]

AOL has tapped Brightcove's cloud services to managing transcoding for AOL videos, meeting a demand for immediate files in multiple file formats, Brightcove announced today. The encoding capabilities at Brightcove has come via last year's acquisition of San Francisco-based Zencoder.   Last year at IBC in Amsterdam we spoke Zencoder c0-founder of John Dahl about the the growing demand for cloud-based video [...]

In the monthly rankings of the biggest U.S. video advertising sites, AOL has for the first time passed perennial winner Google (YouTube) as a result of AOL's acquisition of video ad tech company Adap.tv, comsCore announced today with the September results.  comsCore consolidated AOL and Adap.tv numbers for the first time. AOL registers 3.7 billion ads vs. Google's 3.2 billion.  In [...]

NAPA, CA - One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees via Nielsen's Online Campaign Ratings (OCR), says Brett Wilson, CEO of video ad tech company TubeMobul in this interview with Beet.TV commentator Ashley Swartz. Over the past 12 months, audience guarantees have evolved from zero to as [...]

NAPA, CA -- Computer maker Lenovo's digital marketing director has given a big endorsement to the emerging practice of automated, algorithmically-controlled online ad buying. "From a brand perspective, this move to programmatic is very important to us," Gary Milner tells Beet.TV in this video interview during TubeMogul University, a TubeMogul customer event. "You've got a merging of creative and platforms and media [...]

NAPA, CA  -- In this video interview, Nielsen global media products EVP Amit Seth says Nielsen Audience Segments already knows audiences' offline behavior including their TV viewing, buying behavior and lifestyle segment. But, with the latest update and the imminent addition of a second big data provider, it will also know which stores and restaurants they visit, as well as [...]