PALM SPRINGS, CA - In the nascent digital media world, there a number of emerging tech vendors who make unsubstantiated claims, says Domenic Venuto, Global President of Technology and Data for VivaKi, a Publicis unit.   He calls them "dodgy players" and part of his agency's role is to vet them, he explains in this interview with Beet.TV He does not [...]

PALM SPRINGS, CA -  Digital advertising is moving inexorably to two poles, with programatic on one side and custom content on the other, says David Cohen, chief investment officer at IPG's Universal McCann unit.   He refers to this as a "barbell" scenario.  Also in the segment, he speaks about the impact of date on planning and the emerging value [...]

The evolution of effective audience measurement is the top priority for most in the digital video industry, according to a commissioned report by Forrester Research sponsored by Videology.   The industry needs to move past measurement via GRP's says  Ashley J. Swartz, CEO of the the Furious Minds, report in this commentary for Beet.TV.  

PALM SPRINGS, CA  - Video stream production grew by nearly 60 percent last year at the Times, and there has been a "big increase" in ad revenue, albeit on a small scale, says Meredith Kopit Levein,  EVP for Advertising at The New York Times, in this interview with Beet.TV She talks about the increased focus on video at the paper and the [...]

PALM SPRINGS, CA -  The Washington Post, which has ramped up video production around its video hub called PostTV, is going to increase  video production and will "lead"  with clips in article pages across the newspaper's site, says Kevin Gentzel, Chief Revenue Officer, in this interview with Beet.TV. Gentzel joined the Post in May of last year from Forbes. We spoke with [...]

PALM SPRINGS, CA --  The Digital Content NewFronts, the annual showcase of original video programming to the advertising community, will span two weeks, and will  include a number of new presenting publishers including Buzzfeed, The New York Times and Vice, says Randall Rothenberg, CEO of the IAB in this in this over view of the program to kick off in [...]

PALM SPRINGS, CA - With the move of Adobe's creative tools to a subscription business, the company has "effectively moved  to the cloud," explains Ann Lewnes, Chief Marketing Officer, in this interview with Beet.TV In the segment, she talks about the transformation of the software company ,which includes the integration of Omniture for advertisers as a marketing cloud, and the growth [...]

PALM SPRINGS, CA -- Big data has helped marketers optimize audiences for their ad campaigns but the next important trend will be in optimizing creative, says David Moore, Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV at the IAB Annual Leadership Meeting. Real-time buying makes it possible to quickly learn if an ad is effective or not. As [...]

PALM SPRINGS, CA  - Buzzfeed has quickly established a big video footprint and is getting 100 million monthly views on YouTube, says Jon Steinberg, President and COO, in this video interview with Beet.TV We spoke with him about the growth of video under Web video pioneer Ze Frank, in the company's LA studios. Steinberg also talks about how Buzzfeed uses "native advertising" [...]

PALM  SPRINGS, CA -  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-platform ad campaigns.   Here is is the comScore press release. For an overview on the agreement and its implications for the digital industry, we spoke with Serge Matta, president of comScore.  

PALM SPRINGS, CA -  John Battelle, who sold Federated Media last month,  has kept the programmatic unit of the company which is called Sovryn.  In this interview with Beet.TV, he talks about the opportunities around programmatic for publishers.  He also reflects on content marketing and the elements of success around "native advertising." We spoke with him yesterday at the IAB annual leadership [...]

"We really are at a cross-roads for the industry," Nielsen agency solutions EVP Dave Hohman tells Beet.TV. "Ad agencies are looking to be able to provide integrated, multi-screen campaigns - they tend to be much more impactful from an ROI (return on investment) standpoint than mono-media planning." The problem? Ad planning hierarchies are "siloed", Hohman reckons: "The greatest thing that could happen to [...]

PALM SPRING, CA - Xaxis, the programmatic advertising and technology unit of WPP's GroupM, is expanding into nearly 50 global markets this year and plans to expand the offering of Xaxis TV, says Brian Lesser, Global CEO.  In this interview, he speaks about programmatic advertising, the issues around video viewability and the expansion of Xaxis. We interviewed him at the IAB [...]

Kaltura, a provider of open source video software and solutions has raised $47 million from a group of investor including SAP Ventures, the company announced today. Last year at the company's annual customer conference, we spoke with Kaltura CEO and Chairman Ron Yekutiel about the growth of the company.  We have republished that video today.

Seeing the opportunities to harness the power of programmatic buying, particularly around video, an increasing number of brands are turning to Google and other vendors to build their own programmatic operations, explains Jane Hong, Head of Industry, Media & Platforms, DoubleClick,  Google, in this interview with Beet.TV We spoke with her last month at the Beet.TV executive retreat in Vieques, Puerto Rico.

Just a couple of years ago, mobile advertising barely figured on agencies' radars. Now it's front-and-center - and set fora bright future as the Internet Of Things blurs the line between utility and marketing, says one exec. "Mobile never had a seat at the table, I wasn't even included in upfront conversations," Starcom Worldwide's SVP and director of mobility, Erin Kienast, tells [...]

Having a real relationship with Google is key to making advertisers satisfied enough to buy more space in video, says an exec from Publicis' MediaVest. MediaVest and Google last fall announced a deal in which the media agency will commit to buying a set amount of ad space across Google properties including YouTube. For Trivedi, the deal is about influencing Google's roadmap [...]

Josh Weinstein was only trying to create "Chatroulette for college students with pants on". Instead, he stumbled upon the future of TV. Weinstein is CEO of YouAreTV, a video-chat tech startup that has spent the last couple of years developing tools help broadcasters take live video input from viewers. "We accidentally created an interactive game show that you could be on from [...]

The idea of buying social media ads to coincide with TV shows has become commonplace. But how should the industry price such ads? Using the shows as a barometer, suggests technology vendor Civolution. "We predict the popularity of a TV show during which a certain TV ad will run," company global product manager Stefan Maris tells Beet.TV. Civolution's underlying watermarking technology can [...]

The pre-roll online video ad business is still growing. Indeed, premium video CPMs rank way higher than for display. But some think it could grow a lot larger if those ads were more than just linear streams. Video ad tech outfit Innovid helps advertisers create video ads with "calls to action". "You can open a microsite inside the video," CEO Tal Chalozin [...]