PALM SPRINGS, CA –  Digital advertising is moving inexorably to two poles, with programatic on one side and custom content on the other, says David Cohen, chief investment officer at IPG’s Universal McCann unit.   He refers to this as a “barbell” scenario.  Also in the segment, he speaks about the impact of date on planning and the emerging value of mobile data.

We spoke with him at the IAB Annual Leadership Meeting.

IAB Annual Leadership Meeting with CollectiveTagged