PALM SPRINGS, CA – In the nascent digital media world, there a number of emerging tech vendors who make unsubstantiated claims, says Domenic Venuto, Global President of Technology and Data for VivaKi, a Publicis unit. He calls them “dodgy players” and part of his agency’s role is to vet them, he explains in this interview with Beet.TV
He does not name specific companies but outlines the issues. He also talks about the expansion of the technology stack at VivaKi.
We spoke with him earlier this week at the IAB Annual Leadership Meeting.