PALM SPRINGS, CA – With the move of Adobe’s creative tools to a subscription business, the company has “effectively moved  to the cloud,” explains Ann Lewnes, Chief Marketing Officer, in this interview with Beet.TV

In the segment, she talks about the transformation of the software company ,which includes the integration of Omniture for advertisers as a marketing cloud, and the growth of Adobe’s digital video services platform Primetime, which  she calls the company’s “hidden gem.”

Primetime is powering digital consumption of the Sochi Olympic with NBC Olympics.

We interviewed her earlier this week at the IAB Annual Leadership Meeting, where she was speaker.



IAB Annual Leadership Meeting with CollectiveTagged