PALM SPRING, CA – Xaxis, the programmatic advertising and technology unit of WPP’s GroupM, is expanding into nearly 50 global markets this year and plans to expand the offering of Xaxis TV, says Brian Lesser, Global CEO.  In this interview, he speaks about programmatic advertising, the issues around video viewability and the expansion of Xaxis.

We interviewed him at the IAB annual leadership meeting.

 

IAB Annual Leadership Meeting with CollectiveTagged