Project Blueprint, a comprehensive cross-platform device to measure the impact of advertising across different media platforms, has been introduced to the industry, comScore recently announced. The new platform was developed in conjunction with ESPN.   At the Beet.TV executive retreat, comScore executive chairman Gian Fulgoni gives the back-story of the collaboration with ESPN, findings from its implementation and plans for wider [...]

Mobile platform InMobi is betting that the pivotal role phones play for consumers' lives will help drive use of mobile data too for brands and agencies, says Stephanie Sarofian, Executive Director, Brand and Agency at InMobi in this interview at the Beet.TV executive retreat. The former Digitas ad exec recently joined the mobile data technology company and is tasked with building strategic [...]

PubMatic, the automated platform for for buying and selling digital advertising, is  readying a public offering that will raise over $1 billion, according to a report in the Wall Street Journal. Last month in Las Vegas at CES we spoke with president Kirk McDonald about the company and its recent expansion into the video ad sector.  We have republished that video [...]

Video ad technology company Innovid struck a deal with the video data shop Veenome to provide deeper analytics into the true content of the actual videos that their customers run ads on, says Kevin Lenane, Founder and CEO of Veenome, during an interview at the Beet.TV executive retreat.  Under the deal, Innovid will use Veenome’s data for its work with agencies and brands. “The buy side [...]

Ad campaign creativity has been lost in the multi-platform digital age as advertisers have rushed to cram their broadcast ads in to a range of very different screens, according to a panel of frustrated ad and measurement executives. "Creative, that's our biggest hole," Xaxis' north America MD Brian Gleeson tells Beet.TV. "We've spent so much money and time in creative for broadcast [...]

Many folks in the online video advertising world are advancing their notion that TV and online video advertising are fusing together. Now some new numbers show how strong that belief is. This report commissioned by video ad tech group Videology from Forrester finds a majority of advertisers, agencies and media organizations believe ad campaigns will be planned holistically across all devices.   That's [...]

Jun Group is a video advertising platform on the move after raising $2.5 million in debt funding last month - and one direction it's moving is mobile. The New York-based outfit helps brands place video ads and sponsored content on Jun's network of premium web publishers like Business Insider and CNN. "Seventy percent of the work that we do is now on [...]

Turn, an advertising demand-side (DSP) and data management platform (DMP) company,  that raised $80 million last month, is expanding its global operations and building its video services capabilities , explains Chris Smith, GM of Emerging Media in this interview with Beet.TV We spoke with him at the Beet.TV executive retreat in Vieques, Puerto Rico last month.  

FreeWheel, the video ad platform that helps publishers manage ad management and serving, has an agreement with Amazon to power video ads on its growing ad-supported service, FreeWheel announced. In August, we spoke with Doug Knapper, co-ceo about the growth of FreeWheel in the marketplace.  We have republished that interview today.  

French video ad tech outfit Teads has recently been garnering attention for its technology which places video adverts outside of video windows. Now it will give publishers enhanced management opportunities. "Now we are releasing, in Europe, a full SSP option for publishers, helping them to monetize all their programmatic revenues.," business development head Pierre de Grandmaison tells Beet.TV. Teads sets out to [...]

Back in the summer, Eyeview took on $8.1 million in third-round funding to build out its personalized video ad business. Now the firm is upping its staff count and opening sales offices across the US, says CEO Oren Harnevo. The New York-based company's technology lets advertisers customize text and graphic assets in the same video ads seen by different users, based [...]

Programmers are exploring new ways to plan video and social TV across screens to drive consumer reaction thanks to a host of new technology vendors, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Beet.TV executive retreat. Vendors she is keen on include TasteMade, Never.no and Zefr. The goal with [...]

A crucial step in establishing digital video as a viable medium for advertisers, is for publishers  such as Google, AOL, Yahoo and MSN, to be operational compliant, explains Ritu Trivedi, Managing Director of the Digital Marketplace at MediaVest U.S., a media buying unit of the Publicis Groupe, in this interview with Beet.TV The adoption of these tools including Visible Measures tags, [...]

The New York Times is organizing its video operation into topic channels and  will soon make them available across its site, on Apps,  via connected TV's  and other devices.  This new offering will debut at the upcoming Digital Content NewFronts (4/28 - 5/2) where The Times will present for the first time, says Rebecca Howard, General Manager for Video, in [...]

Consumers search for TV ads online more than 1 million times a day, and those searches can provide useful insight for TV marketers, says Sean Muller, CEO and Founder of iSpot.tv in an interview conducted at CES as part of the Mindshare Client Huddle. iSpot.tv is a Seattle-based startup that tracks TV ad viewing and the interaction with those ads, and recently studied SuperBowl spots, ranking [...]

Irwin Gotlieb, the ad man who is widely credited with creating the media agency entity, with the formation of WPP's GroupM unit, has grown fond of his Google Glass and misses them when he has to remove them.   Wearable is cool, but the next form of media will be implantable - devices which are implanted in the human body, [...]

The Los Angeles-based Rubicon Group, a technology platform for buyers and sellers of digital media, has filed to go public in a $100  in an offering  lead by by Goldman Sachs and RBC Capital Markets. Back in 2010, we interviewed CEO Frank Addante (now 37) about the company. We have republished that video today. Here is a more recent video we produced [...]

NBC has tapped Adobe Primetime as the platform to deliver live and on-demand digital video to of the Sochi Winter Olympics, Adobe announced today.   The service will allow cable and satellite subscribers to watch the Olympics across multiple devices including Windows, Mac OS, iOS, Android and others. Adobe is teaming with Microsoft Azure to deliver the content. We recently spoke with [...]

AOL has built an enormous video syndication platform which produces nearly 900 billion monthly video views for the likes of the BBC News, ESPN, the New York Times, TIME,  and the Wall Street Journal.   This syndication play represents about 60 percent of the AOL's 1.4 billion monthly streams and is growing quickly, says Ran Harneveo, president of AOL Video [...]

While earned media and real-time marketing is driving value and immediate results for brands, it is the longterm, enduring value to brands that needs to be in the forefront of media planning, says Rob Norman, Global Chief Digital Officer of GroupM, the media agency of WPP. This conversation was taped at the Beet.TV executive retreat in Vieques, Puerto Rico, where Norman [...]