PALM SPRINGS, CA – At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-platform ad campaigns. Here is is the comScore press release.
For an overview on the agreement and its implications for the digital industry, we spoke with Serge Matta, president of comScore.
The future of TV looks a little different than it did five years ago. And, at this pace of change, it even looks different than it did five months ago. Today, subscription video has boomed, but the following wave of advertiser-supported VOD services is also emerging in its wake. Preparing for an internet TV world […]
What is advanced television for, really? During Advertising Week New York, a panel heard how, through its Samsung Ads unit, Samsung is providing data on what its Smart TV owners are viewing to enrich advertising opportunities. Panelists debated how, thanks to technology that can observe eventual viewer outcomes like sales or clicks, and link them […]
Advanced TV advertising techniques promise brands the ability to precision-target consumers by the household and to more smartly cap the number of times they do so. But how quickly are brands embracing the opportunity? In this Samsung Ads panel at Advertising Week, two major brands were asked how fast they are welcoming in addressable TV. […]
The former NCC Media group launched by cable TV operators to help advertisers buy across their platforms is aiming to better prove how new-wave TV advertising can lead to real business outcomes. Ampersand, the former NCC Media, has announced a partnership with TVSquared, a technology vendor whose attribution offering links ad exposure data with actual […]
ORLANDO – To show the customer how Chipotle differed from other restaurant chains, the company hired an award-winning documentarian, Errol Morris, to take a camera into its kitchens and film the food prep process. As part of the brand campaign, two different pieces of content focused on Chipotle’s guacamole exemplified the range of platforms that […]
While systems for advance targeting ads to individuals and groups have been well established for digital video, these solutions are becoming increasingly attainable for linear television programming. This emerging sector will be on of the main topics of a half-day Beet.TV event on October 22 hosted by Publicis Media and sponsored by FreeWheel and LiveRamp. […]
ORLANDO – Storytelling is what connects customers to brands and helps them understand why and what to buy. Stacey Grier, CMO of The Clorox Company, wants to figure out how to use new media to tell stories in new and different ways that help the company and its brands breakthrough to a bigger audience. Grier, […]
ORLANDO – Georgia-Pacific has changed its outlook on how to grow and leverage people in their roles within the company. In an interview with Beet.TV at the CMO Growth Council, Douwe Bergsma, CMO at Georgia-Pacific, explains the approach to keeping people happy, engaged and challenged within the company, particularly as employee expectations change, by not […]
When you think of a giant business operations software supplier, words like “fun”, “playful” and “mass-market” don’t necessarily come to mind. But that’s what SAP, as it branches out of the usual B2B sales tactics, using TV to find companies amongst consumers. The idea that marketing for B2B no longer needs to be restricted to […]
ORLANDO – MillerCoors knows you tune out, and likely check your phone, during commercial breaks. As a company that relies on linear TV, and particularly live events like sports, in its advertising strategy, it’s looking to figure out how to still get in front of customers who aren’t paying attention to TV ad spots. Brad […]