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Google Integrates with comScore’s Cross-Platform Measurement Tool

 
Tablets Aren’t Mobiles: Collective CEO Apprendi
The New York Times Has “Big Revenue Increase” in Video Ad Sales
John Battelle on His New Venture:  Programmatic for Publishers Big and Small
WPP’s Xaxis Expanding Global Reach, Products

PALM  SPRINGS, CA –  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-platform ad campaigns.   Here is is the comScore press release.

For an overview on the agreement and its implications for the digital industry, we spoke with Serge Matta, president of comScore.

 

By Andy Plesser on February 11, 2014 @beet_tv
IAB Annual Leadership Meeting with Collective
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