PALM SPRINGS, CA —  The Digital Content NewFronts, the annual showcase of original video programming to the advertising community, will span two weeks, and will  include a number of new presenting publishers including Buzzfeed, The New York Times and Vice, says Randall Rothenberg, CEO of the IAB in this in this over view of the program to kick off in New York in April.

This will be the second year the NewFronts will be managed by the IAB.  The showcase was first launched in 2008 by Digitas.

We spoke with Rothenberg this week at the IAB’s Annual Leadership Meeting.