PALM SPRINGS, CA – Video stream production grew by nearly 60 percent last year at the Times, and there has been a “big increase” in ad revenue, albeit on a small scale, says Meredith Kopit Levein, EVP for Advertising at The New York Times, in this interview with Beet.TV
She talks about the increased focus on video at the paper and the ad high pricing around inventory.
A number of new programs and initiatives will be announced at the upcoming Digital Content NewFronts, where The Times will present on April 28.
We spoke with her at the IAB Annual Leadership Meeting earlier this week.
