SAN FRANCISCO -- Data-driven buying processes beget data-centric advertising. At least, that's how the evolution of the collection of automated and algorithm-heavy trading techniques dubbed "programmatic" has played out so far. But are things changing? "We've put it in to a box of it only being performance-driven - that was a mistake," says programmatic SVP Michael Brunick of IPG's Magna Global [...]

LAS VEGAS - Elemental Technologies, the Portland, Oregon-based video encoding software company is powering the "the BBC iPlayer infrastructure," says CEO Sam Blackman, in this interview with Beet.TV at the NAB Show. For the BBC and other customers, the video encoding happens increasingly in the Amazon "cloud," he explains.  While hardware solutions had been the most advanced solution, software is now [...]

SAN FRANCISCO -- Automated, "programmatic" trading of digital ads in linear television may have a long and bright future ahead - but it will need some adoption victories in the here and now before that dream becomes a reality, says an ad tech exec. "It's about what can be done today," says David Miller, VP Product Management at INVISION, which makes software for [...]

While much has been said about some recent high profile content marketing campaigns, many brands are taking a cautious approach, explains Lori Greene, Director of Content at Maxus, a media agency unit of GroupM Worldwide/WPP. In this on stage session with moderator Paul Kontonis, Greene explains best practices around content marketing from its conception to implementation. Kontonis was a moderator  at the Beet.TV [...]

LAS VEGAS - While an increasing number of cable operators and programmers are making their channels available on digital devices, to cable and satellite subscribers via TV Everywhere, the industry is confusing consumers with a vast array of apps and OTT scenarios, explains  Greg Ireland, Research Manager at IDC, in this interview with Beet.TV taped a the NAB Show. He also [...]

As brands and publishers weave more content into their sites, they are finding new ad tactics to test, says Adam Singolda, Founder and CEO of Taboola, a content discovery engine in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. "You can have a video with a newsletter link on the right rail, or commenting, or [...]

The popularity of editorial video amongst mobile web users is growing fast at Time magazine's website. "About 20% of video views on Time.com are happening on mobile web," GM Craig Ettinger tells Beet.TV. "That's up from just over 10% a year ago." Ettinger credits the site's recent responsive redesign, which makes the site more attractive on multiple device formats, and a [...]

The Boston Globe says it will move to differentiate its two websites - one, free; the other, part-paid - as it undertakes a marketing effort around a new metered digital payment requirement on one. "(Boston)Globe.com and Boston.com - they are two separate sites, very confusing - we are in the process of removing that confusion - and turning them in to [...]

LAS VEGAS -- Perhaps the biggest trend coming from the year's NAB Show is the advent of UltraHD or 4K video. The technology was pervasive among infrastructure companies along with TV and camera makers.   While much has been said about the clarity of the image, the most compelling aspect of 4K is the vast increase in color range with [...]

LAS VEGAS -- Conviva, the streaming video analytics firm used by many digital publishers including ESPN and HBO, is analyzing some 4 billion monthly video streams to help publishers manage the delivery of video from the  ingestion points to the CDN to the "last mile" connection to the home or mobile device.  For an overview on the challenges and solutions [...]

Content and content marketing are among the leading buzzwords in the advertising business, but it can be useful to understand the different types of content that brands are relying on, says Jordan Bitterman, Chief Strategy Officer, North America at Mindshare in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. Advertising itself is one type of content, [...]

LAS VEGAS - Adobe's video editing tool Premiere, got a significant upgrade with the integration of some elements of graphics tool After Effects, the company announced at the NAB Show this week.   We sat down with Bill Roberts, who heads up video products at Adobe for an update on Premiere. He says that Premiere is getting wider acceptance in Hollywood [...]

SAN FRANCISCO -- Netflix is building an in-house programmatic operation with the primary goal  to build brand awareness, explains Kathy O'Dowd, Senior Director, Programmatic Buying for Netflix in this video segment.   Both O'Dowd and Mike Zeman recently joined Netflix from VivaKi, the big media agency. In this segment from the Beet.TV summit on programmatic buying linear TV, O'Dowd talks about [...]

The online video content business will continue to grow financially if the players involved work in tandem, says Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio, in an interview with Jordan Bitterman, Chief Strategy Officer, North America at Mindshare. Kontonis, a digital content veteran, is a fan of working together and learning from each other, and that's why he helped found [...]

The mindset at several media agencies has begun to shift to content marketing first, with media following from that, says Dario Spina, EVP Integrated Marketing Viacom Networks, during an interview with Beet.TV. "We used to have a media conversation first and then they would ask 'what else could we do to sweeten that with an integrated campaign,'" he explains. "Now we [...]

LAS VEGAS -- Time was, viewers grumbled about TV broadcasts being unavailable online and about digital delays on transmission. Now, however, the broadcasters are getting their act together, according to one analyst. "The rights restrictions have often lagged behind the technological capabilities," says ABI Research practice director Sam Rosen. "What we've started to seen in the last couple of years - [...]

LAS VEGAS -- Take more than one video management software suite in to the shower? Now a new breed of company wants to wrap them all in to one package. One such outfit is Las Vegas-based iStreamPlanet, which just announced it will use Microsoft's Azure cloud hosting to locate its product offering that runs software components of the video encoding and [...]

LAS VEGAS -- Semiconductor firm Broadcom is watching the evolution of a video distribution industry quite different to the one it entered two decades ago. "You're familiar with the channel guide … that is about to change in a very big way," says Broadcom's broadband marketing associate director Joe Del Rio. "Now we're talking about  a world where people will watch [...]

LAS VEGAS, with nearly 1 million square feet of exhibition space for 1700 companies and with attendees from 139 nations, the NAB Show is having its best year in 10 years, says Chris Brown, who heads the conference, in this interview with Beet.TV The vibrancy this year is due to a number of factors including an improved global economy and interest [...]

LAS VEGAS -- Combine Adobe's Primetime video suite and thePlatform's mpx video management service and what do you get? Customers "can get to market faster", says Adobe's business development principal Kevin Towes. "We have entered in a non-exclusive agreement to co-sell each other's products," Towes says, after the pair announced technical integration, which gets each company closer to what is the [...]