LAS VEGAS – While an increasing number of cable operators and programmers are making their channels available on digital devices, to cable and satellite subscribers via TV Everywhere, the industry is confusing consumers with a vast array of apps and OTT scenarios, explains Greg Ireland, Research Manager at IDC, in this interview with Beet.TV taped a the NAB Show.

He also addresses the issue of credential sharing, where log-in information for cable subscriptions are passed around. While the industry is concerned, he says the sharing is exposing more consumers to access television via digital devices, which he thinks ultimately is a good thing.

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