LAS VEGAS --  Here at the NAB Show, Adobe Primetime announced new utility around its video delivery platform.   In this video interview, Ashley Still, Adobe's Director of Product Management, explains the implications of the company's new cloud-based video ad insertion solution.   In unrelated topic, she talks about the company's tools to monitor shared usage of credentials for TV [...]

LAS VEGAS - Adobe has two new customers for its Adobe Primetime digital video delivery and ad decisioning platform:  Major League Baseball and the World Wrestling Entertainment (WWE),  says Campbell Foster, Director of Marketing for Adobe Primetime in this video interview with Beet.TV For the MLB, Adobe is powering the desktop player and the Xbox. We interviewed Foster at the NAB Show [...]

LAS VEGAS -- Adobe has announced  support for  both ultra HD or 4K and with MPEG-DASH.   While Adobe's solutions are not yet available, the company is putting its support around the  emerging standards, say Ashley Still, Director of Product & Experience, Video, in this video interview with Beet.TV The new standards will be part of the Adobe Primetime offering.  Here is [...]

LAS VEGAS  - Comcast's thePlatform, the Seattle-based online video platform, has announced a joint technical and business alliance with Adobe's Primetime solution.   Earlier today we spoke with Marty Roberts, SVP for Sales and Marketing at thePlatform about the alliance. In this video interview,  talks about developments the company including recent live streaming events. Please find additional coverage of NAB 2014 right here.  

SAN FRANCISCO -- For David Algranti, it's all or nothing. "For programmatic to scale to the levels we expect it to (in TV), it's going to need to avail itself of all the TV (advertising) inventory, not some subsets of it," says the product innovation SVP of video measurement supplier Rentrak. Algranti's firm licenses return-path viewing data from US cable, satellite and [...]

SAN FRANCISCO -- The onset of automated video ad buying is prompting traditional job disciplines to be re-thought, says one exec in the space. "There is a transition of talent," says  Adap.tv's programmatic TV SVP Dan Ackerman. "You see people who have been in trading desks start to cross-polinate in to TV. There is a science in (traditional TV) planning, but it's making that [...]

With 90% of brands engaging in content marketing, media agencies have an opportunity to distribute that content for their clients, says Lori Greene, Director of Content at Maxus during an interview with Beet.TV. "Video is about tapping into emotions and making it memorable. It can be bringing up emotions like awe, surprise, sadness or happiness," she says, as examples. Numerous studies have [...]

SAN FRANCISCO -- As premium publishers dip their toes in the programmatic waters, many are starting with a private exchange, says Teg Grenager, Chief Product Officer at Adap.TV, during an interview with Beet.TV. "Premium publishers are starting to open their inventory in a private marketplace for an invited set of buyers, with either fixed or dynamic pricing and it needs to meet [...]

One of the biggest challenges in branded content today isn't in the creation, but the measurement, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview with Beet.TV.  "What are the KPIs? How do I take that content and align it with a business need, not just a media need?" He offers several questions brands can ask [...]

SAN FRANCISCO -- New, automated ad-trading techniques termed "programmatic" have loomed on to the TV industry's horizon - but have a little way to go before widespread adoption, according to one exec. "It's a wonderfully exciting time," says ad connectivity platform Mediaocean's business development VP Fraser Woollard. "Agencies are experimenting with different technologies, different ways of buying. "Everyone knows programmatic is coming down [...]

SAN FRANCISCO -- When are we going to see an industry in which a healthy slice of TV advertising is bought using so-called "programmatic" trading techniques? "For the major networks, it's going to take a long time to eventually go over to this stock exchange process of being able to use data and being able to select exactly what I want," [...]

SAN FRANCISCO -- With the imminent spinoff from its parent company Time Warner, magazine publishing unit Time Inc. is steadily stretching its legs in the "programmatic" trading of its advertising space, after already spending three years in the space. Time Inc. and its UK sibling IPC Media recently pooled inventory in the Time Inc. Global Exchange, powered by Google's DoubleClick Ad [...]

The launch of NYT Now, a new App from The New York Times, marks the first time the paper has committed a staff of editors to organize and update a mobile App. Unlike the paper's main App which surfaces most of the Times' stories, the new one presents a stream of  selected news in continuos updates, summaries and links to [...]

Clifford Levy, a two-time Pulitzer Award winning New York Times reporter turned editor, says that this week's  launch of NYT Now app represents the "reimagining of news" on a mobile phone. Unlike the paper's longstanding App, an elegant firehose of over over 200 daily news stories, the new one  is organized with far fewer articles, around the clock, by over a [...]

Storyful, the social news verification company that identifies UGC content for many top news organizations,  which was recently acquired by News Corp for  $25 million, is verifying videos for media partners including the New York Times, the BBC and many others which are serving 100 million monthly views cleared by Storyful, says Mark Little, the former Irish television newsman who [...]

SAN FRANCISCO -- Programmatic buying lets agencies more efficiently execute against KPIS and also helps brands to evolve them, says Gregg Colvin, North American Chief Operating Officer for Universal McCann during an interview with Ashley J. Swartz, Founder and CEO of Furious-Minds, for Beet.TV. One of the biggest benefits of the programmatic model is that it allows some play with KPIs. "We are [...]

SAN FRANCISCO -- Custom advertising content drives 5 to 14 times greater effect than a standard ad unit, says  Kristi Argyilan, president of Magna North America, during an interview with Ashley J. Swartz, Founder and CEO of Furious-Minds, for Beet.TV. The media giant is also focused on automation through data and has found when it applies data to key decision points, it can [...]

HitFix, a Los Angeles-based producer of entertainment news and reviews, editorially positioned somewhere between Variety and TMZ, has found an enormous audience for its videos with 90 million monthly video views via Web syndication and outdoor media, says Jennifer Sargent, CEO and co-founder in this video interview with Beet.TV The company has just launched a video-specific destination site. The company has under [...]

While the traditional role of media agencies has been to buy media for brand clients, the increased appetite for content across vast social and digital channels has presented companies like WPP's Mindshare unit with opportunities to create original content, explains Joe Migliozzi, who is the digital lead of Mindshare's New York office, in this interview with Beet.TV In this interview, he [...]

SAN FRANCISCO -- Programmatically-driven addressable TV advertising in the digital age is "not a pipe dream" - but it will be realized in some countries sooner than others, says media measurer Nielsen's EVP of global media products, Amit Seth. Seth tells Beet.TV the opportunity is being approached by both cable operators at their back-end and tech vendors over IP. "Each country has [...]