LAS VEGAS – Elemental Technologies, the Portland, Oregon-based video encoding software company is powering the “the BBC iPlayer infrastructure,” says CEO Sam Blackman, in this interview with Beet.TV at the NAB Show.

For the BBC and other customers, the video encoding happens increasingly in the Amazon “cloud,” he explains.  While hardware solutions had been the most advanced solution, software is now at least two years ahead, he says.

In this interview, he explains how Elemental is approaching the encoding of 4K files which present vastly computing needs.

Also at the show, Elemental announced an alliance with Adobe Primetime.  Here is the company’s  news with Ericsson.

Please find additional coverage of NAB 2014 right here.