SAN FRANCISCO — Netflix is building an in-house programmatic operation with the primary goal  to build brand awareness, explains Kathy O’Dowd, Senior Director, Programmatic Buying for Netflix in this video segment.   Both O’Dowd and Mike Zeman recently joined Netflix from VivaKi, the big media agency.

In this segment from the Beet.TV summit on programmatic buying linear TV, O’Dowd talks about the opportunities to run a programmatic operation in house vs. via an agency.    She also speaks about the plans to expand programmatic buy to video.

 

Programmatic TV Summit with Adap.tv