LAS VEGAS — Semiconductor firm Broadcom is watching the evolution of a video distribution industry quite different to the one it entered two decades ago.

“You’re familiar with the channel guide … that is about to change in a very big way,” says Broadcom’s broadband marketing associate director Joe Del Rio. “Now we’re talking about  a world where people will watch what they want, when they want, where they want. We’re seeing a transition from fire hydrant delivery of content to IP content.”

At the NAB Show in Las Vegas, a Broadcom decoding chip has been used to demonstrate delivery of 4K video using the HEVC codec.

We interviewed Del Rio at the NAB Show, where our coverage was presented by Adobe Primetime.  Please find more video reports from the show here.