LAS VEGAS — Time was, viewers grumbled about TV broadcasts being unavailable online and about digital delays on transmission. Now, however, the broadcasters are getting their act together, according to one analyst.
“The rights restrictions have often lagged behind the technological capabilities,” says ABI Research practice director Sam Rosen. “What we’ve started to seen in the last couple of years – especially with the NBC Sochi Olympics – was that the business models have caught up with the technology and the demand.”
“Consumers – especially millennials – like to see their content whenever they want, wherever they want, on any device,” says Rosen.
We interviewed him at the NAB Show, where our coverage was presented by Adobe Primetime. Please find more video reports from the show here.