AOL says it will become the first digital publisher to use Nielsen's TV metrics to quantify its video shows for advertisers - a move that may expose it to comparatively lowly perception by comparison but which could allow it to seek a slice of the $70 billion US TV industry. "We are the first non-TV-originated publisher that is going to adopt [...]

Ze Frank, the pioneering video blogger and performance artist  who joined BuzzFeed 18 months ago, is running a Los Angeles-based studio that is producing videos that getting 150 million monthly views.   (That number was shared on stage at the BuzzFeed NewFront event by Jonathan Perelman, GM for video.) We spoke with him at the event yesterday about a number of [...]

New York Times media and culture and columnist David Carr has been in the forefront of innovative video creation at The New New York Times for about nine years. We caught up with him after The New York Times NewFronts presentation yesterday. He talks with Beet.TV about his approach to video:  keeping it simple and letting his subjects have the screen [...]

The New York Times is expanding its video production  with some 30 series and has syndication relationships  in place with AOL, YouTube, NDN and Yahoo.  Now it is has a joint production project with a big partner in IAC's Vimeo, says Rebecca Howard, General Manager of Video at The New York Times, in this interview with Beet.TV The first series with [...]

The two-weeks of presentations in New York of digital video offerings by publishers in what is called the Digital Content NewFronts, is emerging as "futures" market for video buying, akin to TV's Up Fronts, says Scott Ferber, CEO of video ad tech company Videology, in this interview with Beet.TV He says both the TV and digital video media are converging.  He [...]

Notwithstanding all the pageantry and hype around the two weeks of presentations by the digital publishers for what is called  the Digital Content NewFronts, there will be deals.  What had been an industry showcase, has become a marketplace, says Michael Kassan, CEO of powerhouse media consultancy MediaLink in this interview with Beet.TV We spoke with him just after the MediaLink kick-off [...]

Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of the IAB, the trade association for digital publishers, in this interview with Beet.TV He expects that the two weeks of digital video presentations, called the Digital Content NewFronts, will result in a range [...]

The mobile video business now comprises about one-third of BrightRoll inventory and is on pace to hit 50% in the near future, more evidence of the fast growth of this ad segment, says Tod Sacerdoti, CEO and founder of video ad technology platform BrightRoll, in an interview with Beet.TV from the BrightRoll Video Summit. Better targeting and measurement can help [...]

While the online media landscape is highly fragmented , some in the advertising chain are beginning to piece to overcome the disparate ecosystem by taking advantage of platforms that put technology niceties in the background, says one vendor. "It is a very fragmented market," interactive video ad tech firm Innovid's co-founder and CTO  Tal Chalozin tells Beet.TV. "We do see a lot of [...]

It may have taken some time, but now ad tech platform operators can sell advertisers on identifying the proportion of their ads actually viewed by humans with a degree of industry backing, says one such operator. "The MRC (Media Ratings Council) and IAB (Internet Advertising Bureau) have now defined a standard," says BrightRoll's marketing operations VP Tim Avila. "We now finally [...]

Media measurer comScore will syndicate its ambitious program to track audience consumption across five device types with a common currency later this year. "We're about to deliver the product (Project Blueprint) to CIMM, that's phase two," says comScore chief research officer Josh Chasin, referring to the Coalition for Innovative Media Measurement (CIMM), a group of leading TV, agency and advertising companies looking [...]

As the programmatic marketplace continues to expand, media buyers need to make sure they have tools in place to battle fraud, says Cheryl Stump, Director of Video at VivaKi Audience on Demand during an interview with Beet.TV from the BrightRoll Video Summit. "We see the correlation between brand lift and engagement when the player is viewable, and we look at other [...]

Breakfast cereal maker Kellogg's is a big advertising spender - and it plans to spend a bigger chunk of money in online video, now that new technology is finally proving just how many people really view its video ads. "It was very important to consistently measure viewability and how we can make improvements in the performance of our campaigns in terms [...]

When the Digital Content New Fronts launched in 2008, the medium was Web original video for the desktop.   Fast forward to the revolution in multi-screen consumption --  now the medium is TV-like and that's a huge opportunity for the industry, explains Erika Nardini, CMO of AOL Advertising, in this video interview with Beet.TV Monday kicks off two weeks of showcases [...]

The vision of AOL video chief  Ran Harnevo of a giant, efficient marketplace for video publishers and content creators, which he first launched in Tel Aviv in 2007 with a company called  5Min, and was acquired in 2010 by AOL, has substantially expanded with the today's news of Microsoft's MSN becoming the newest distribution platform for AOL video. We sat down with [...]

The percentage  of non-viewable digital ads has reached nearly 50 percent in the United States, says  Jonah Goodhart, CEO of New York-based Moat, in this interview with Beet.TV.   The start-up provides independent third-party data on ad viewabity to a number of major publishers and advertisers. At the BrightRoll Video Summit this week, the company announced its integration into the BrightRoll [...]

Nielsen will launch a new system for advertisers to measure the audience for mobile content and video properties this coming summer. "It's all about mobile - it's explosive," the company's global product leadership president Steve Hasker tells Beet.TV. "We have developed and are now testing the first industrial-strength robust measurement system for video and other types of content - we'll bring that [...]

Innovid has, for the last couple of years, developed its iRoll format - pre-roll video ads that let viewers click and engage with content more than simple 15- or 30-second linear spots. Now it is opening up its platform in a bid to recognize the many, many ad tech vendors in the video chain and to ramp up the number of [...]

When it comes to Yahoo, critics will often ask, rhetorically: "What is it nowadays, anyway?" The company's Americas head Ned Brody has a clear answer: "You need to start thinking about Yahoo as both a publisher and a network." That means Yahoo doesn't just want to be an owner and operator of its own web properties on which to sell ads, it wants to [...]

Programmatic video ad platform BrightRoll is integrating its systems with Google's DoubleClick Ad Exchange, enabling buying of video ads on Google's YouTube via "programmatic" methods from the BrightRoll end. "The DoubleClick bid manager has been a buyer on our marketplace for over a year - now we're becoming a buyer in their marketplace," BrightRoll CEO and founder Tod Sacerdoti tells Beet.TV. He says [...]