The percentage of non-viewable digital ads has reached nearly 50 percent in the United States, says Jonah Goodhart, CEO of New York-based Moat, in this interview with Beet.TV. The start-up provides independent third-party data on ad viewabity to a number of major publishers and advertisers.
At the BrightRoll Video Summit this week, the company announced its integration into the BrightRoll product. Goodhart explains the significance of the deal with BrightRoll and progress in combatting the the issue of fraud and viewability.
For more coverage of the BrightRoll summit, visit this page.