When the Digital Content New Fronts launched in 2008, the medium was Web original video for the desktop. Fast forward to the revolution in multi-screen consumption — now the medium is TV-like and that’s a huge opportunity for the industry, explains Erika Nardini, CMO of AOL Advertising, in this video interview with Beet.TV
Monday kicks off two weeks of showcases of video original programming and other innovations by the leading digital portals, publishers and by the founding agency Digitas.
Tuesday night will be the AOL event, taking place to Duggal Greenhouse on the Brooklyn waterfront. It will be he first NewFront to take place in Brooklyn and one of the borough’s biggest media event ever, says Nardini. AOL expect 3,000 attendees. The theme is “Connected.”