The two-weeks of presentations in New York of digital video offerings by publishers in what is called the Digital Content NewFronts, is emerging as “futures” market for video buying, akin to TV’s Up Fronts, says Scott Ferber, CEO of video ad tech company Videology, in this interview with Beet.TV

He says both the TV and digital video media are converging.  He has tagged the merging of both the Up Fronts and NewFronts in this essay in Re/Code as the “Full-Frontal.”

We spoke with him yesterday at the MediaLink kick-off breakfast for the NewFronts, which Videology sponsored.