Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of the IAB, the trade association for digital publishers, in this interview with Beet.TV

He expects that the two weeks of digital video presentations, called the Digital Content NewFronts, will result in a range of business deals between content creators,  publishers and advertising agencies.

We spoke with him earlier today, the first day of the NewFronts, at the MediaLink kick-off breakfast.   The IAB is the organization managing the presentation series.