LAS VEGAS -- Can Dolby do for eyes what it's done for ears? The San Francisco-based firm is best known for its audio developments, but recently unveiled Dolby Vision, its system for encoding pictures with more colors, brightness and more dynamic range than the current TV grading standard. "The way that content being graded today is against technology that is 80 [...]

A single currency for measuring the impact of social interactions with brands would help eliminate confusion in the marketplace, says Viacom Media Networks' integrated marketing EVP. "There's a collection of third-party data reporters in addition to first party," Dario Spina tells Beet.TV. "There's a lot of confusion on … the data results you want to report back. Are they relevant to [...]

LAS VEGAS -- America's patchwork TV provider landscape means linear's move to data-driven digital ad trading is not happening as quickly as in some other parts of the world, says video ad tech vendor Videology. "We're very complex (in the US), there's a lot of people involved in that change," says the company's north America development SVP Brent Gaskamp, speaking to Beet.TV [...]

LONDON -- More advertisers may soon buy synchronized video ads on multiple digital screens to continue reaching TV viewers distracted by secondary devices. Group M's data and audience unit Xaxis has already operated the scheme, dubbed Xaxis Sync, in the Netherlands, buying social mobile ads corresponding to TV spots identified by data partner Civolution. Now it is launching the scheme elsewhere [...]

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. "Referral-based information can have a really big impact on what users do on [...]

LAS VEGAS - Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it's not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this interview with Beet.TV While Apple can surely introduce an elegant system for consuming video, it [...]

LAS VEGAS  --   As part of Ericsson's expansion into cloud-based video encoding with its "Virtualized Encoder Solution," it has tapped Portland, Oregon-based Elemental Technologies, the companies announced at the NAB Show. We sat down with Ericsson's Giles Wilson, Head of TV Compression, for an overview the company's expanding role in video encoding and how it is responding to the needs [...]

LAS VEGAS -  Semiconductor manufacturer Qualcomm is now shipping all Android devices with MPEG Dash implementations -- and some phone manufacturers (OEM's) are enabling the new video streaming standard, says Aytac Biber, Video Technology Product Manager, in this interview with Beet.TV Aytac says that Android devices powered by the Snapdragon chip using Dash, stream video better than the same hardware using [...]

LAS VEGAS - Ooyala, the digital video services company, which has been expanding its offering as a "TV Everywhere" platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in this interview with Beet.TV In this interview, he speaks about both the utility of Azure and the strategic importance [...]

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 NAB Show last week. Skype TX, a studio-grade software that Microsoft [...]

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – before it goes viral. We interviewed Alvidrez [...]

LAS VEGAS – With the advancement in second-screen and mobile technology as companies like Apple and Amazon rolled out mobile devices that could support high-definition video, consumer expectation for high-quality sound on their tablets and phones increased, says JC Morizur, senior director of professional solutions and products for Dolby. But this experience was still very flat because consumers were only getting [...]

LAS VEGAS - MPEG Dash -- the emerging live video format for cross-platform streaming, has picked up considerable traction over the twelve months with the participation of major players including Google's YouTube, Microsoft's Azure, Adobe Primetime and Akamai, explains Will Law, Chief Media Architect of Akamai, in this interview with Beet.TV Also in the interview, Law speaks about the emergence of [...]

LAS VEGAS --  Microsoft's global, cloud-based platform for delivering video, called Azure, is gaining momentum and customer wins in the aftermath of its successful streaming of the Winter Olympics, says Bob DeHaven, GM of Worldwide Communications and Media, in this interview with Beet.TV The media offering is also gaining attention in the aftermath of some high-profile streaming failures with the Academy [...]

LAS VEGAS  -- One of the top stories from the NAB Show was the accelerated support of streaming  video standard MPEG-Dash, perhaps  most notably with the announcement from Microsoft that it will support Dash with its media solutions. At NAB, we interviewed Iraj Sodagar, Principal Multimedia Architect at Microsoft, about the Dash initiative globally, its already broad adoption in Europe and [...]

Content marketing has always been a part of advertising, but the big difference is that content is finally accountable, says Sean Black, Managing Partner and Group Digital Director at MediaCom, during an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. "Content marketing has always been around but it's getting more attention, and now we are just adding [...]

Branded video performs best when it's tailored properly to the platform, says Joe Migliozzi, Digital Lead at Mindshare NA, in an interview for Beet.TV with Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio. "The consumers are defining the platforms for the brand. If it's a platform where the consumer is trying to find more information on the brand, we need [...]

SAN FRANCISCO - While measurement tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for "make goods," there are strong headwinds against changing the way that TV ads are sold via upfronts and other conventional means, explains Amit Seth, Global EVP of Global Media Products at Nielsen. Seth was interviewed on [...]

SAN FRANCISCO -- Programmatic ad trading techniques could eliminate costs and cut time by bringing ad buying in to the digital 21st century, says one ad tech vendor. "The way that TV is bought has been the same way since the Mad Men days - I pick up the phone, I do a deal," says Mediaocean business development VP Fraser Woollard. "There are still [...]

SAN FRANCISCO -- IPG's insight agency Magna Global is using the current TV upfronts, the annual process by which TV networks sell advertising inventory for the year ahead, to push cable networks to adopt programmatic trading techniques. Says Magna Global USA president Kristi Argyilan: "We are pushing for our planning teams to reconsider cable television and think about how they can start to [...]