Nielsen's mobile video future starts this coming October. That is when the measurement firm will start quantifying mobile TV viewership following the recent announcement of the addition, says the company's global product leadership president. Nielsen will fold mobile viewership in to its C3 TV ratings system in the fall. Before that, it will give its Online Campaign Ratings measurement system full sight of [...]

Maker Studios, the giant LA-based MCN  that is driving some 7 billion monthly  video views on YouTube, is building its own, proprietary video platform.  The initiative is being undertaken to meet the demands of brand advertisers explains Erin McPherson, Chief Content Officer in this interview with Beet.TV While Maker is building its own platform, it continues to expand its alliance with [...]

LOS ANGELES -- Online video technology vendor Rovi recently signed a deal to bring internet-connected on-screen program guides to non-connected TVs. The deal will see internet TV box makers Entone and Evolution Digital take on Rovi's connected guies in their intermediary connected TV boxes, which enable TVs with connected features. "You've got a legacy infrastructure out there - consumers are dealing with [...]

The just completed Digital Content NewFronts was an opportunity for digital publishers to present premium video content to advertisers who would normally buy television time.   The value of  digital is the role of data and the ability of publishers to "find audiences that matters to brands," explains Jim Norton, Head of Global Media Sales, in this interview with Beet.TV We [...]

Mega-popular YouTube channel Maker Studios recently sold to Disney for $500 million, but when the founders launched the company five years the goal was quite simple -- make videos and share audiences. "We just liked making videos. We didn't start it to sell to Disney someday; we were just a bunch of friends who liked hanging out," says Shay Carl, a [...]

Digitas announced three new partnerships at their NewFront event last Thursday. Through their collaboration with SimpleReach, Digitas launched a "first-of-its-kind" content measurement tool that will allow them to measure engagement of all video in market for all of their brands – in real time, says John McCarus, SVP of Content at DigitasLBi. We spoke with McCarus in an interview with Beet.TV at [...]

With some 70 percent of its 7 billion monthly views (primarily on YouTube)  coming from outside of the United States, Maker Studio is becoming a a big global player.  To build out its global footprint, the Los Angeles-based company is launching native language operations in several countries and is growing its international operations with offices in London and Singapore.  In [...]

Keep an eye out for "virtual cable" as a new variation on TV Everywhere and over-the-top experiences, says Greg Ireland, Research Manager at IDC in an interview with Beet.TV. "So far TV Everywhere today is fractured and inconsistent, across some different apps, with some linear, some live content, some on-demand content. It's not a replication of everything I can get from my set-top box. [...]

LOS ANGELES -- Could talking to your TV, not your viewing partner, be the next big thing? Rovi's new chief operating officer thinks so. "Conversational search really will be one of the tools that will transform the TV experience where the user has the ability to converse with their navigation solutions to provide a more rich experience," former Arris SVP John [...]

Video has long been a powerful storytelling tool. Now as the technology behind video content creation has become more readily available, everyone can become a publisher or a content creator, says Adam Shlachter, SVP of Media for DigitasLBi. We spoke to Shlachter in an interview with Beet.TV at the Digitas NewFront on Thursday. "As technology has democratized the way that we can use it...it's [...]

Perhaps one of the most unlikely players in this year's Digital Content NewFronts was PBS, the non-profit coalition of the nation's 300 plus public TV stations.   The Washington-based organization has built a a sizable following on YouTube with original programming commissioned by the network and with digital shows created by member stations. For an overview on the the network's plans [...]

While the Digital Content NewFronts, which concludes today, provides good visibility and marketing for the digital advertising industry and video producers, "it's not a futures market" nor an "upfront."   TV dominates video with advertising sales expected rise as much as $5 billion this year, says Dave Morgan, CEO of Simulmedia. Morgan's company provides digital data to help TV buyers with [...]

While much of the inventory around AOL's slate of premium content is sold by the company's the sales force, unsold inventory is being sold on a programmatic basis  via AOL's Adap.tv platform, explains Rishi Pahuja, Director of Video Strategy at AOL Video.  We spoke with him about monetization strategy at the recent AOL NewFront presentation. In another programmatic development, unrelated to [...]

LOS ANGELES -- Subscribers to smaller US cable TV services may now get some of the basic interactive features of modern digital TV platforms, after TV tech firm Rovi signed a deal with the NCTC, a cooperative of nearly 1,000 cable operators. The deal sees Rovi's DTA Guide, an electronic program guide software, get added to DTAs, the Digital Terminal Adaptors, [...]

With a mix of original programming and distribution partnerships, AOL has launched a video destinationl in the U.K. which includes news content from national network Channel 4, says Tal Simantov, VP Global Video, in this interview with Beet.TV While video has long been included on AOL sites in the U.K., this is the first time the company has had a dedicated [...]

LOS ANGELES -- You can't move these days for ad tech vendors espousing the virtues of data-based targeting. Amongst that pack is Rovi, which launched its Audience Management Solution suite this January. "The entertainment industry has been slow to embrace big data and analytics," says Rovi's analytics product and technology VP Matthew Emans. He says Rovi's product can take data from [...]

Launched in August of 2012, the HuffPost Live is a "clip generating machine" which has created 1.2 billion video views.   The business has been largely built around this function as a means to create video on demand content.   The live, streaming aspect will grow as more viewers watch on connected devices, included OTT, explains Roy Sekoff, CEO of [...]

Tanya Rivero, a recent addition to the WSJ Live team who was most recently an anchor with ABC News Now, hosts Lunch Break, WSJ Live's noontime news program, which Rivero says gives her the opportunity to work on a wide range of stories. We spoke with Rivero in this interview with Beet.TV at the Wall Street Journal NewFront on Thursday. Pushing both interviewees [...]

Digital video programming will have the most advertising success when it can start to draw budgets away from cable TV programming, says Todd Gordon, EVP and US Director, Magna Global during an interview with Beet.TV at the AOL NewFront event. Video is starting to lure a larger share of budgets, but the price is tracking at a premium in between prime-time ad [...]

Sara Murray, an anchor for WSJ Live, says she wants to have a conversation with her viewers. Murray, who led a panel of women entrepreneurs at the Wall Street Journal NewFront on Friday, hosts the 4p.m. "breaking news" show for WSJ Live, which mixes of-the-moment news with lighter topics. We spoke with Murray at the WSJ NewFront in this interview [...]