While the Digital Content NewFronts, which concludes today, provides good visibility and marketing for the digital advertising industry and video producers, “it’s not a futures market” nor an “upfront.”   TV dominates video with advertising sales expected rise as much as $5 billion this year, says Dave Morgan, CEO of Simulmedia.

Morgan’s company provides digital data to help TV buyers with ad decisioning.

More on the hype surrounding the NewFronts in this USA Today column by Michael Wolff.