With the digital transformation taking place with technology in people's personal and professional lives, Anne-Marie Kline, SVP of Social Content and managing director of BrandLIVE for DigitasLBi, says we need to keep moving forward, challenging and reflecting on what we're doing and why we're doing it. Beet.TV spoke with Kline at the Digitas NewFront on Thursday, where the theme of [...]

The quality of content during the NewFronts is improving dramatically year over year, says Ritu Trivedi, Managing Director/Digital Marketplace at MediaVest, in an interview with Beet.TV at the NewFronts. "This is not just a 'new kid in town,' where we go see some shiny new bauble. This is serious. We have seen some amazing content with great talent, and money [...]

For the last year, online video advertisers have been realizing that as many as 40% of video ads played and paid for may not actually be viewed by humans on the other end. On Sunday, The New York Times ran a big feature that has taken this new idea, the dirty secret of true, "viewability", to a much wider audience. The article, [...]

LOS ANGELES -- CNN is seeking advertisers to buy slots in its recently-announced next-generation news platform, CNNx. The news broadcaster announced the product in April, including live-updating contextual information around real-time shows and scroll-back access to previously-aired stories. "You're no longer at the mercy of the broadcast," says Rajin Persaud, VP of next-gen business at the company. CNNx is available today on your iPad, [...]

Online video fingerprinting technology will be used by child porn police to seek out and take down the offensive material from the internet. Birmingham, UK-based Friend MTS says it has "donated" its F1 fingerprinting system to the International Centre for Missing and Exploited Children. Once enforcers have found child porn videos, they will encode the videos with a fingerprint. Then, when copies [...]

It's that time of the year when online publishers present their upcoming products and services in the form of so-called "NewFronts" events. In its NewFronts, The Wall Street Journal announced a video segment about how technology drives hope and health, a data- and animation-driven short video series, a new tablet video magazine and a documentary series about start-ups. The tablet magazine, dubbed [...]

Award-winning filmmaker Morgan Spurlock has teamed up with Israeli producer Ram Landes to create a long-form series for AOL, in a partnership introduced at the New Fronts this week. Both Landes and Spurlock spoke to Beet.TV about the show, "Connected," the development plans, and what they hope to do with it. The show is based on an Israeli cable show "Connected" [...]

San Francisco-based filmmaker and founder of Webby Awards, is finding a big audience with her video series called "The Future Starts Here," has been picked up for season two by Verizon.  Since its debut last year, the show has had 20 million views she says.   At the AOL NewFront event we spoke with her about the show and plans [...]

Time Inc. is expanding aggressively in original digital programming in 2014, introducing a number of new programs at the New Front in New York this week. Beet.TV spoke to J.R. McCabe, Senior VP of Video at Time Inc. about the new programming plans. The company is now offering more than 50 video shows, renewing a handful of others, and adding new [...]

As online advertising hurtles into a more programmatic future, video content marketing firm Visible Measures is following suit and plans to offer more self-serve options for brands partners in 2014,  says Paul Krasinski, Chief Marketing Officer at Visible Measures in an interview with Beet.TV. The company introduced this week a demand-side platform called FabricSM that marketers, agencies, trading desks and publishers can [...]

If the digital advertising people getting high on "programmatic" trading are to access the $70 billion US TV ad market this way, they had better develop some empathy first, says one of the industry's leading media finance advisors. Luma Partners CEO Terence Kawaja says TV ad trading, historically reliant on broad demographic targeting, and digital trading, typically using laser-like scientific targeting, [...]

The realization that as many as 40% of video ad views may be faked by publishers has given rise to systems measuring true "viewability" for advertisers. But one ad tech vendor says ad buyers shouldn't trust "viewability" numbers when they are produced by publishers themselves. "The key for viewability is to make sure that the measurement is independent, that it's third-party and that it's MRC-accredited," [...]

YouTube star Justine Ezarik  aka iJustine, is readying her second season of her show Hardwired on AOL. The series expanding from wearable tech to broader coverage of consumer tech, she explains to Beet.TV in this interview on the red carpet of the AOL NewFront event last night in Brooklyn. The series has been picked up by Verizon, AOL announced last night.  

The increased automation around digital video distribution is allowing content creators, including big media agencies like Universal McCann (UM), to spend more time handcrafting web original video content, says Scott Donaton, Global Chief Content Officer at UM, in this interview with Beet.TV We spoke with him last night at the AOL NewFront event.    

Veteran CNET editor and on-air talent Molly Wood recently joined The New York Times as Deputy Technology Editor in the San Francisco bureau.   This week in New York, she was on stage, unveiling her new weekly show on consumer called "Machine Learning" to several hundred attendees at the Times NewFront event. We spoke with her there about the new show [...]

While Nielsen has had ratings for TV-made  content streamed online, it now has campaign ratings for digital-original video content and is debuting the system with AOL, explains Andrew Feigenson, Managing Director of Digital, in this interview with Beet.TV We spoke last night at the AOL NewFront event in Brooklyn where the new integration was announced.    

John McCarus, SVP at Digitas, one of the founders of NewFronts, says that deals around digital video are  taking shape as the advertising industry is "jumping into the fray en masse,"  in this interview with Beet.TV He sees this week's presentations as an "ignition point" as the industry has matured coupled with the expansion of multiple screens, notably OTT and mobile. Digitas [...]

Marking the  international the expansion of advertising for its slate of original video shows, GroupM, the media agency umbrella for WPP, has bought the entire slate of shows plus the Makers series about women. Last night at the AOL NewFront event, we spoke with Jack Bamberger, Head of Agency and Industry Relations at AOL, about the reception of digital video by [...]

Microsoft unveiled a slate of new programs for its Xbox gaming console at its NewFront event yesterday and several of shows provide user interactivity.   At the event, we spoke with Scott Ferris, GM of Video Advertising at Microsoft about the new slate, its anticipated appeal for a gaming-oriented audience and the opportunities for advertisers.  

AOL is touting 16 new video series to advertisers at its 2014 NewFronts event in Brooklyn. Leading the slate, Making A Scene With James Franco will see the actor-director and friends re-make much-loved scenes from old movies. "They're going to re-do them with a twist - it's going to be highly social," AOL's video president Ran Harnevo tells Beet.TV. Four of the [...]