While much of the inventory around AOL’s slate of premium content is sold by the company’s the sales force, unsold inventory is being sold on a programmatic basis via AOL’s Adap.tv platform, explains Rishi Pahuja, Director of Video Strategy at AOL Video. We spoke with him about monetization strategy at the recent AOL NewFront presentation.

In another programmatic development, unrelated to Adapt.tv, AOL has acquired Converto, the company announced today.

AOL NewFront 2014, Digital Content NewFronts 2014