At the Consumer Electronics Show (CES), everything on display - whether it is a synthetic burger or a TV ad - is presented as technology. But that is the kind of optimism that is applied to every business sector that finds itself at the mind-expanding show. Whilst at the show in January, Noah Levine, chief revenue officer at 605, a technology company helping [...]

After buying and launching new products and services last year, AT&T's Xandr ad-tech unit plans to more tightly tie everything together in 2020 The division is focused on facilitating premium video and advanced TV ad sales, and is a combination of a variety of acquisitions and launches. Most recently, Xandr acquired clypd late last year. In this video interview with Beet.TV, Xandr head [...]

LAS VEGAS -- Historically, the TV ad industry has predicated on estimated the size and kind of audiences watching particular shows, now knowing for sure. But automatic content recognition (ACR) technology is now beginning to help advertisers and broadcasters know for sure. It works using a range of hardware and software that either listens to or sees the content viewers are watching, [...]

Rubicon Project is merging with Telaria, in part, because it thinks offering capabilities in connected TV advertising would require heavy investment. The pair of ad-tech companies announced their intention to merge in December, in order to seize the opportunity emerging in connected TV advertising alongside inventory of other digital channels. They say the combined company – owned 47.1% by Telaria shareholders and [...]

LAS VEGAS– In conversations with clients, Nicholas Hartofilis, the evp of national video investment at Zenith, says there’s a new sense of urgency in reforming their advertising approaches. “There’s a greater pressure on understanding the TV ecosystem, knowing if you keep doing the same thing you’ll get diminishing returns,” Hartofilis told Beet.TV at the Consumer Electronics Show in Las Vegas. Zenith’s response [...]

LAS VEGAS -- When he led the world's largest ad agency holding group, his central strategy was seeking growth in two circles of a Venn diagram - digital media and emerging markets. Now that he helms his own S4 Capital, Sir Martin Sorrell aims to repeat the trick - with a twist. S4 Capital, a brand-new but publicly-listed company, opened 2020 by [...]

LAS VEGAS– Denise Colella, svp of advanced advertising at NBCUniversal, says this year at the Consumer Electronics Show, the question that’s top of mind is whether or not this year is the year of addressable – when addressable measurement will finally extend beyond streaming services to all platforms. “Just as they used to say ‘Is it the year of mobile?’” [...]

LAS VEGAS– Through a new partnership with Nielsen, independent advertising platform Amobee is helping to usher the next stage of convergence, connected TV and linear media planning. By working with Nielsen, and specifically with the company’s Gracenote ACR (automatic content recognition) data, Amobee has access to more granular viewership data that functions on the individual user level, rather than the household [...]

Along with an evolution of content and streaming has come a shift in creative optimization. In an interview with Beet.TV at CES, Sasha Savic, CEO of MediaCom U.S. explains that we’re on the verge of major change in customization. As far as opportunities for creative optimization, Savic says that in years past it has mostly centered around content creation and partnerships. [...]

With so much content at our disposal, how can we make more of it addressable? In an interview with Beet.TV, Tracey Scheppach, CEO and cofounder of Matter More Media, explains that this is a huge priority in the coming year. Scheppach was shocked to calculate that maybe 3% of all linear media has been made addressable. In 2020, however, she’s optimistic [...]

LAS VEGAS -- Almost three months after AT&T'z Xandr acquired clypd to be the latest piece of its digital advertising machine, clypd - a TV ad technology supplier - says it is focused both on the near term and the longer term. Speaking with Beet.TV in this video interview at the Consumer Electronics Show, chief strategy officer Jason Burke explains the [...]

LAS VEGAS -- A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal and WarnerMedia will run dynamically swapped-out ads ads in live linear TV feeds as part of a beta test for Nielsen's addressable TV advertising technology. Nielsen announced the beta on Monday. It will run through the first half of 2020 ahead of a planned full commercial launch later in the [...]

Ad slots in TV news programming are not being sold at a high enough rate - but new developments which are reducing the number of ads seen by audiences could, ironically, end up raising their price. That is the view of one man making media buying decisions at one of the world's leading financial services institutions. In this video interview with Beet.TV, [...]

If you thought you knew technology, think again. Whilst software has reigned in a predictable pattern over the last few years, engineers are now on the cusp of applying several breakthroughs that are all about physical innovation. Irwin Gotlieb knows it. The WPP advisor, INVIDI board member and former GroupM CEO is a veteran Consumer Electronics Show (CES) attendee, and he says [...]

Banks needs to get creative in order to reach unique customers in different ways. The new opportunities presented by a plethora of different marketing channels mean brands need to generate more messaging in more formats and more combinations than ever before. That is according to the man who spends advertising money for Bank of America. In this video interview with Beet.TV, Lou Paskalis, [...]

With addressability becoming much more advanced, the challenge lies in educating clients around the new opportunities available. In an interview with Beet.TV, Larene Mantel, vice president of advanced TV and emerging channels for Cadreon explains how this is both an exciting and challenging position. In addition to linear, there’s now addressability available in VOD and OTT among others. This allows companies [...]

A+E Networks plans to launch more library-based TV channels for OTT platforms, after this December switching on "Lively Place" on Samsung smart TVs. Lively Place is a scheduled collection of library programming from A+E's roster of unscripted lifestyle shows, for free with ad support. It is available via Samsung TV Plus, Samsung's own gateway to over-IP TV services on its TV sets. https://www.facebook.com/FYI/videos/lively-place-promo/668897500279885/ "It's [...]

2020 has barely begun but, already, it looks like we are in another wave of ad-tech consolidation - this time, driven by the opportunity to make connected TV ad buying smarter about audience targeting. Cadent, a company helping deliver addressable ads to connected TV and data-driven ads to linear TV, announced it will acquire 4INFO, a company whose software supports the [...]

Everyone wants better data. The trouble is, with so many platforms to measure, getting a holistic understanding is proving challenging. Now there is a burgeoning number of vendors aiming to capture viewer behavior from across multiple media screen types. In this interview with Beet.TV, Irwin Gottlieb says the quest continues. The former GroupM global CEO says: "If I put my media buyer hat [...]

The streaming war looks different across the industry. In an interview with Beet.TV, Erin Matts, CEO of Hearts & Science explains that for buyers, it’s important to look at streaming the way consumers would. According to Matts, consumers think about what role content will play with different partners. “Is it better to license some of that content? Is it better to have [...]