With HBO Max poised to become the latest subscription TV streaming service in May 2020, many are starting to speculate how the offering will shape up amongst a growing competitive set. That's something Jeremy Toeman can help with. HBO parent WarnerMedia in November hired Toeman as chief product innovation officer in its Innovation Lab, which launched in January. https://www.youtube.com/watch?v=CmtUiTm_tGU There, Toeman's job will [...]

As the decade turns, networks are exploring new ways to address content on a programming level. In an interview with Beet.TV, Dan Callahan, senior vice president of data and sales innovation for Fox explains how the network is making progress. Callahan explains what opportunities Fox is tapping into heading into the New Year. “For us, the New Year opportunity looks like linear [...]

The problems of Puerto Rico may seem daunting and intractable, but for the island members of the Boys & Girls Clubs of America, their aim is true: Helping children living below the poverty level to reach their full potential. For this wonderful organization, the future glows bright. They are inspiring and they make a difference. As you may know, Kathy and [...]

We are pleased to announce that the Noah Levine, CRO of 605, a veteran of Fox and Adobe, will be one of keynote speakers s at the #BeetRetreat, an executive retreat in San Juan, February 5-7. The other keynote speakers are Roundel's Kristi Argyilan, DISH Media's Kevin Arrix, NBCU's Dominick Vangeli, Tubi's Farhad Massoudi and Cadreon CEO Erica Schmidt. We interviewed Levine [...]

LONDON– How will media buys change during the 2020 election? According to Ashley J. Swartz, CEO and founder of Furious Corp., the focus will shift back to what’s tried and true: television. In an interview with Beet.TV, Swartz explained that digital, digital targeting and social media will continue to be important, but after a tumultuous 2016 experience, many dollars will go [...]

LONDON -- TV distributors no longer have to hold themselves back by selling ads according to channel. Nor do they have to limit themselves by offering ads only from their own marketplace. TVbeat, a technology company, says they should open up and go wide. In this video interview with Furious Corp CEO Ashley J. Swartz for Beet.TV, founder Robert Farazin explains what's [...]

We are pleased to announce that Erica Schmidt, the Global CEO of IPG's Cadreon unit, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7. The other keynote speakers are Roundel's Kristi Argyilan, DISH Media's Kevin Arrix, NBCU's Dominick Vangeli, 605's Noah Levine and Tubi's Farhad Massoudi We interviewed Schmidt recently at Advertising Week [...]

It made all the early running - but can Netflix keep its place at the head of the SVOD pack? Irwin Gotlieb doesn't think so. The veteran media and technology watcher spent years as global CEO of media agency GroupM. In this video interview with Beet.TV, he says he foresees "fall-out" from the streaming wars, which sees several new subscription TV operators launching [...]

Kristi Argyilan, the pioneering advanced advertising executive who has launched Target's media platform called Roundel, will be one of the keynote speakers at the BeetRetreat, an executive retreat in San Juan, February 5-7. The other keynote speakers are Cadreon's Erica Schmidt, DISH's Kevin Arrix, NBCU's Dominick Vangeli, 605's Noah Levine and Tubi's Farhad Massoudi We interviewed Argyilan recently at Advertising Week in [...]

Viewers still love TV, they use it to de-stress, and they have more of it available than ever. But the plethora of viewing options threatens to make audiences' lives more complex, not less. That is according to research commissioned by Viacom. The owner of MTV, Nickelodeon, Comedy Central and Channel 5 recently published Today's TV, an insight report in which it surveyed [...]

LONDON– In the television industry, the 2010s were marked by a ratings rebellion and a pivot towards impressions. In an interview with Ashley J. Swartz, CEO and founder of Furious Corp. on behalf of Beet.TV, Calum Smeaton, CEO and founder of TVSquared, says there’s still a long way to go as far as performance measurements are concerned. “There’s an argument between [...]

LONDON -- After its UK subsidiary Virgin Media spent the last two years integrating with rival pay-TV operator Sky to light up targeted TV ad capabilities, Liberty Global will use the deal as a template for future European roll-outs. In 2017, rival Virgin Media, a cable TV operator, announced it would take on Sky’s AdSmart to power its own addressable TV ad capabilities. In [...]

LONDON -- It's a fragmented world, and none more so than in a fragmented continent. Advertisers want to be able to reach viewers across the plethora of video screens and services - but their agencies are hard-pressed to measure their impact. That goes doubly so when new services keep popping up which don't necessarily subscribe to industry-agreed measurement methods. All of which poses [...]

LONDON - It was one of the most promising early pioneers of the digital video technology world. Could Sorenson Media finally be about to make it big? Nielsen last year acquired Sorenson Media, the early video encoding pioneer which had since moved in to enabling household-level addressable TV ad targeting but which had since filed for bankruptcy. Nielsen has used Sorenson to [...]

Two publicly-traded ad-tech companies say they want to merge, in order to seize the opportunity emerging in connected TV advertising alongside inventory of other digital channels. Rubicon Project and Telaria announced their agreement on Thursday, without putting a price on it. They say the combined company - owned 47.1% by Telaria shareholders and 52.9% by Rubicon shareholders - would "offer a single [...]

LONDON– Over the past decade, TV had a tough time finding its footing within the changing market. While a look ahead doesn’t provide much immediate clarity, according to Jon Watts, managing partner of London-based MTM, this isn’t necessarily a cause for concern. “In session after session, I think we’ve seen a TV industry coming to terms with the fact that the [...]

LONDON - Live sports used to be the cornerstone of pay-TV providers' bundled strategy. But, with classical pay-TV subscriptions around the world plateauing, many pay-TV companies are now peeling out sports from their bundle, via over-the-top internet streaming offerings. Case in point - Australia's Foxtel, which has around three million total subscribers but which last year launched Kayo Sports, an entirely separate [...]

LONDON - Samsung knows what you use your TV for - now it just needs to encourage advertisers to use that data. The electronics manufacturer's Samsung Ads division has access to viewing data from 45 million US owners of Samsung Smart TVs plus 200 million connected devices. The business unit is able to understand actual viewing, whether it be linear or OTT, [...]

LONDON -- It's half a year since three of the biggest US cable TV groups came together to unite TV distributors around addressable targeting technology. Going in to a new year, one of the technical partners delivering the project says it will pilot the initiative in 2020. Comcast, Charter Communications and Cox Communications announced On Addressability in June. In September, they invited [...]

LONDON - Ad agencies are rearchitecting themselves to meet the opportunities of advanced TV technology that promises them the ability to reach individual households or precision-targeted groups of individuals. That is the observation from one group providing a helping hand to agencies under the banner of the world's largest agency holding group. Finecast claims to offer addressable ads in programming from ITV, [...]